Google’s latest AR feature lets you virtually try makeup

Buying online for specific products is still difficult if you don’t already know what you want, but we are increasingly seeing the use of technologies in ways that make things easier. The latest example is Google’s latest AR feature, which allows users to virtually try makeup from select brands to see how it looks.

The new feature has reached the Google app for users in the US; it covers products from many brands, including MAC Cosmetics and L’Oreal. Consumers who search for specific products with a supportive complexion will be able to see them on faces with different skin tones to assess how they look.

Those who want to take the online browsing a step further can try out the results like AR experience using their phone’s camera, too. To do this, Google notes that users can press the ‘Try It’ button in the Google Search result information panel to pull up the tool.

The tool includes the ability to swipe through various showers offered by the companies, as well as a link to purchase for the products. Google notes that consumers will now see recommendations for clothing, beauty, and home & garden products in their Google search for food and in Google Shopping.

Professionals have been tapped to provide information about products you might come across, according to Google, a feature launched by the Shoploop team. The features are now available, but you will need to use the Google app on mobile devices to access them.