Google recently updated its privacy labels for most of its apps listed on the App Store, following a revision in policies by Apple making it mandatory that all apps appear in their data sharing practices. These new privacy tags appear in all app listings on the App Store under the Privacy section of the App and describe the type of data the app tracks or collects. It will also provide you with clarity about the purpose of using this data as intended for serving third-party advertisements, for advertising and marketing its own products, for analytics, better product personalization, or activity promotion. app.
Google has a range of apps on the App Store including Gmail, YouTube, Google Maps, Google Photos, Google Docs, Google Drive, and Google Chrome. We take a look at the privacy labels of all these apps on the App Store to tell you what they mean, and to help you gain more clarity.
To display third-party ads, the official Google Search app collects data such as rough location, scan history, browsing history, and the ads you saw online. For developer advertising or marketing such as displaying the developer ‘s own ads in the app, sending you marketing communications directly, or sharing data with organizations that show you ads, Google also collects corporate address, email address, name, user ID, device ID, product interaction data, and advertising data. User ID details include name, handling, account ID, named user ID, messenger number, probabilistic identifier, or other user ID or account level.
To gain analytics insight, and offer better product personalization and app capability, the Google Search app collects detailed location, calls, your voice or audio recordings, data you generate during a messenger support request, crash data, and even performance data such as launch. time, hanging rate, or energy use. Analytics involves using data to evaluate your behavior, including understanding the effectiveness of existing product features, designing new features, or measuring size or characteristics. audience.
YouTube
The video sharing platform may monitor your data such as physical address, email address, name, phone number, user ID, and device ID across apps and websites with other companies . YouTube also collects your data such as rough location, scan history, browsing history, physical address, email address, name, phone number, user ID, device ID, product interaction, and advertising data for third-party ads. offer a better party. For advertising and marketing purposes themselves, it may spew out your shopping history as well.
YouTube may also collect your exact location, payment information such as form of payment, payment card number, or bank account number, and sensitive information such as racial or ethnic data, sexual orientation, pregnancy or childbirth information, disability, religious or philosophical beliefs, union membership trade, political opinion, genetic information, or biometric data for purposes such as analysis, app capability, product personalization, and other unexplained purposes.
Gmail
The Gmail privacy tag on the App Store recommends that it collects your location, user ID details, and information about the ads you see for third-party ads. User ID details include name, handling, account ID, named user ID, messenger number, probabilistic identifier, or other user or account level ID. It may look at your purchase history, rough location, email addresses, photos or videos, audio content, device ID, app interaction for product personalization, analytics, and app activity promotion.
Google Chrome
Surprisingly, Chrome does not collect data to serve third-party ads, as published on the App Store. It uses information such as rough location, voice recordings, browsing history, crash data, performance data, user ID, device ID, product interaction, and payment information for analytics, product personalization, and app functionality.
Google Docs, Google Drive
Google Docs and Google Drive also do not collect data for third-party ads. They collect data for analytics, product personalization, and app capability enhancement. For these purposes, Google Docs and Google Drive collect data such as rough location, email address, notifications, photos or videos, voice recordings, search history, user ID, device ID, crash logs, data performance, purchase history, and more.
Google Maps, Google Images
Google has yet to update the App Store privacy label for Google Maps and Google Photos. This section is expected to be updated as soon as Apple has made it mandatory for apps to fill in details when submitting an update for review. The last update released for Google Maps and Google Photos on the App Store was December 1st and December 2nd, respectively. The apps have not been updated for almost four months.
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