Impact of Major Renewal December 2020
Check out this comparison between the May 2020 Google Core Update and the December 2020 Core Update by
Dallas, January 29, 2021 (GLOBE NEWSWIRE) – So far, the SEO community is still considering the comprehensive basic algorithm update released by Google on December 3rd last year. The search giant dubbed it December 2020 Basic Update. I wrote an article about it two weeks ago and talked about AI and Google BERT. But what does Google do when they implement a basic update?
Why does Google keep out of major updates?
Google releases basic updates several times a year as they implement major changes to their search algorithms and systems. They do this to ensure that their returns to their users’ search queries are relevant and authoritative.
According to the search giant, unlike other algorithm updates, they always determine if they are rolling out basic fundamental updates because these changes usually resulted in particularly wide-ranging effects such as a fall or rise in website traffic.
Impact of Major Renewal December 2020
Search Engine Land said that this recent extensive fundamental update has had a major impact on affected sites based on RankRanger, SEMRush, SearchMetrics, and Sistrix data. The report mentioned some big websites that got a big increase in traffic, and there are some with big loss. Take a look at this comparison between the May 2020 Google Core Update and the December 2020 Core Update with SearchMetrics.
Reputation: Search Engine Land
On the other hand, an independent publisher reported that the December 2020 Basic Update will not affect much of the website traffic of its independent co-publishers and bloggers. He even concluded that those big sites that were badly hit are the ones with content that lacks life and personality. I figure out what he meant by this, that these websites are too robotic, don’t have a personal grip, and give the impression that their content is heavily generated. big somewhere.
Taking all the data and expert opinions together, one can conclude that the December 2020 Basic Update had a negative impact on some major websites with irrelevant and unauthorized content.
If you are among those websites that have been affected by the December 2020 update, here are some quick tips on how you can get your traffic back.
Top ways to recover if your website is hit with a basic update December 2020
When an extensive basic update is released, there are some winners and losers. For those websites that lose traffic, here are some practical tips to help you kick back.
1. Update your old web pages
Extensive basic updates are mostly about Google updating their system on how they evaluate content. If you see a significant reduction in your traffic, especially on your web pages that haven’t been updated for a year or two, it’s time to evaluate and update your content.
For example, you have a law firm website with pages about specific law change and you have not updated those pages with the latest updates on the subject. Of course, your traffic becomes nosedive when a basic update is released.
2. Keep creating new content regularly
This is where blogging and regular press release come in handy. Google loves new content. Maintaining a blog about the relevant topics of your business or industry will get your website indexed by search engines.
Publishing a regular press release on high authority news websites is also another way to find out your content. This will also help you to reach other audiences that your website cannot reach.
3. Keep developing your content
There are many ways to improve the content of your website other than writing long form articles and a complete analysis on a specific topic. By adding videos, infographics, and even snippets of your social media posts you can update and make your content more relevant.
Live videos and even uploading TikTok on some of your blog posts will tell your search engine bots that your web page is managed by real people and is not heavily generated.
4. Evaluate your connection profile
This may be a useless piece of advice, but this is not getting old as links are still part of the Google Page Rank factors. If a fundamental update adversely affects your website, evaluate the web pages you are linking to and those linking back to you. Remove all that comes from spammy ports or those with shady content.
By implementing these practical tips you can get your traffic back the next time Google releases another comprehensive basic update.
Concluding remarks
The December 2020 Basic Update is a wake-up call for marketers and website owners to take content quality and relevance to the next level. It is high time for those who have been badly hit to re-evaluate their content marketing strategy and how they will incorporate SEO into their overall digital marketing plan from now on.
With Google continuing to update its algorithm to evaluate the quality of content, it is logical that we should also continue to standardize the quality of the content that we publish. Blogging, press release, infographics, live videos, long form articles, and podcasts, for example, can help search engines differentiate what content is crappy and which ones are authentic.
SEO researcher Qamar Zaman
T: 972.437.8942
Sources & References:
https://developers.google.com/search/blog/2019/08/core-updates
https://kisspr.com/google-core-update-and-eat-for-attorney-seo
This announcement was made for the source above. Qamar Zaman [ID=16421]
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Impact of Major Renewal December 2020