Google launches ‘Pixel for Business’ to attract campaign buyers

With Android Enterprise, Google has for several years been working to get devices running their operating system to more physical environments. Google has now advertised Pixel phones as “Built for business. ”

The Pixel for Business site – – frames “Google Phone” as “Built for Business” for three purposes.

“Safe and secure, all by design” highlights the purpose-built Titan M chip, which was first introduced with the Pixel 3 in 2018, as securing the bootloader, preventing OS rolls to earlier versions, and protecting on-device data. Next up is biometric security (a facelift on the Pixel 4 and the Pixel Imprint fingerprint sensor on everything else), 3 years of OS and security updates, Google Play Protect for scanning apps, and security certificates government / enterprise (Standard Criteria / NIAP, FIPS 140-2, STIG).

“Manage simple and anonymous tools” aims to make campaign use easy with zero manual registration that does not require manual setup, configuration through management APIs, and Android Enterprise Recommendation status. For end users, the Work profile is there to separate personal information from business data and managed Google Play that allows IT to determine which apps can be installed.

 Google Pixel for Business

“Help when and where you need it” is more user-focused by focusing on Google Support and getting the latest version of Android, while touching Gmail, Docs, Duo, and Meet as “integrated right in.” In fact, 5G is advertised as making Duo HD screen sharing possible. This is followed by the Pixel Adaptive Battery and Call Screen feature to block unknown callers / robocalls. While it makes sense why the camera isn’t illuminated – beyond video call routines, it’s a bit strange to leave out the main feature.

The “Google Phones” tab targets the Pixel 4a, 4a 5G, and 5 – each device has PDF booklets, through the page there are several images of the Pixel 4 – including one (see above). low) where the camera is lumped. photoshopped weird is on the wrong side. The page was recently introduced and includes the updated Google Workpace images.

Beyond brief comments about the line being hugely successful, Google has never shared Pixel sales figures. Attracting enterprise buyers for physical use is not a bad way to move the number of units issued per generation along with consumer market. Businesses buy in bulk and Google could work to keep them safe until update cycles are guaranteed.

Google’s closing answer to why businesses should buy Pixel is as follows:

Pixel is designed with all the tools and technology to support your business needs across hardware, software and built-in AI. It offers advanced security features, along with security and OS updates for at least three years. It also comes with software to help you and your employees perform more efficiently. And, it’s easy for you to be integrated and managed by you to ensure that your workflow is always in line with your standards. Additionally, Pixel is part of the Recommended Android Enterprise program, meaning it is certified by Google to meet enterprise-level requirements for performance, consistency, and security updates.

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