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The Golf Board of Directors has announced the appointment of Eyal Greenberg (45) as CEO of the Golf Group and its Chief Business Officer.
Greenberg, who has served as CEO of Steimatzky since 2014, has managed to transform Steimatzky from a losing company into a successful, profitable and entrepreneurial company that responds quickly to market changes. Greenberg has rich professional experience as CEO of communications, marketing and advertising corporations as well as e-commerce experience.
Eyal holds a degree in marketing communication studies from the Interdisciplinary Center in combination with Wharton Business School.
Since August 2020, Mr. Greenberg has been involved in the group’s business on a regular and daily basis. During this period, the company examined a number of candidates for the position. At the end of a lengthy process, it was decided that Mr. Greenberg has the skills, experience and ability to yield the maximum value to the company’s shareholders and to face the challenges and adjustments required in the company’s operations at this time.
Due to Greenberg’s continued tenure as CEO of Steimatzky, it was agreed that the scope of the position and the respective remuneration would be 50% of the position.
Gonen Bieber, who serves as acting chairman, has been appointed the group’s permanent chairman.
Gonen Bieber, Chairman of Golf He said today: “Eyal has a rich record of entrepreneurship and activity in the fields of marketing, advertising and trade, including digital commerce. “Significant shares in the company strengthen and strengthen his commitment to the company and its success. From acquaintance with Eyal, the company’s board of directors and I are confident that he is the right man, at the right time, and that he has all the tools, skills and abilities to lead the golf team to improve its results.”
Eyal Greenberg, incoming CEO: “Since August 2020, I have been closely following the company’s management and I have happily discovered talented and hungry people for the development of the company. I thank the company’s board of directors for trusting me and I am happy for the opportunity to lead, together with our excellent management backbone, one of the largest and most respected fashion and home fashion companies in the Israeli economy.
I am convinced of the great value that can be flooded in golf, including in all areas of e-commerce, and I am confident that with joint efforts we will lead the company with the momentum and speed of response required in the business environment to realize existing potential and opportunities. ”
Eli Shafir, the company’s CFO, Will be promoted to Deputy CEO and will continue to serve as CFO of the Golf Group. Shafir, 49, holds a bachelor’s degree in business administration with a specialization in accounting from the College of Management. For the past six months he has served as Deputy CEO and for the past four years he has served as the Group’s CFO.