The new logo for General Motors is only its fifth major redesign since the autoamker was founded more than 110 years ago.
Source: GM
General Motors is changing its corporate logo with the launch of a new marketing strategy with a focus on all-electric vehicles. This is the fifth time the Detroit automaker has undergone a major redesign of its brand since its inception in 1908.
The new logo features the automaker’s first letters “gm” in lower case with the “m” highlighted as a nod to its Ultium battery cell platform that will form the basis for its new EVs, said Deborah Wahl , GM ‘s chief marketing officer. The letters are bright blue inside a round box of the same color. It replaces a white “GM” with a line inside a darker blue block.
The change comes after pressure from Wall Street last year to take over their EV business, which the company has said it analyzed and ruled against.
Morgan Stanley analyst Adam Jonas previously suggested that GM change its name to represent better future plans, which include 30 new EVs worldwide under a $ 27 billion investment in electric vehicles and autonomous through 2025.
“I really believe we are at an inflection stage for EVs,” Wahl said at a media briefing on Friday. “Today we are creating a call to action and we are showing how we intend to lead the future by inviting everyone in. ‘… We want to blow up the big EV adoption movement. “
The new logo, designed in-house, goes hand in hand with a new “everyone in” tagline campaign and advertising with a focus on EVs. The “ev” wants to start the tagline in the new blue color while the other letters are in white.
Wahl said the campaign will be “very important,” but declined to comment on the automaker’s cost of the redesigned logo and new messages.
GM is among several large companies that have recently made changes to their corporate logo. Others include Kia Motors, Rite Aid, Burger King and Pfizer.