Galaxy S21 sales fell to around 2.4m units in S. Korea this year: a report

Sales of Samsung Electronics Co.’s new smartphone line, the Galaxy S21, is expected to reach 2.4 million units this year in South Korea, a report showed Monday, as the tech giant seeks to expand its presence. front of Apple Inc.’s iPhone 12.

Galaxy S21 sales are estimated to be 40 percent higher than those of the Galaxy S20, which sold around 1.7 million units last year, according to market tracker Counterpoint Research.

The Galaxy S20 series performed moderately well in their first year as a result of the modern-day coronavirus revolution.

The Galaxy S21 series was released a month earlier than its standard schedule, with its S21 entry level coming with a winning 999,900 price tag ($ 908), the cheapest price for a major any 5G Samsung smartphone.

Local mobile carriers have also been increasing their subsidies for Galaxy S21 smartphone buyers.

Counterpoint Research said growing demand for unlocked phones will push up sales of the Galaxy S21.

Unlocked phones refer to mobile devices that are not tied to mobile carrier contracts, meaning consumers don’t have to sign up for expensive 5G monthly plans or additional services when they get the handset.

Samsung has added more color options for its unlocked S21 Ultra, the high-end model of the S21 lineup, to attract more customers who are trying to buy the smartphone on their own.

Counterpoint Research expected sales of Samsung and Apple smartphones likely to increase significantly this year with the possible exit of LG Electronics Inc. from the smartphone industry.

The market researcher earlier estimated that Samsung would make up 65 percent of the domestic smartphone market this year, followed by Apple with 22 percent. (Yonhap)