The advertisement will be a development of the company’s It Starts Here “campaign that was recently launched and aired in September 2020, and focused on small and medium-sized businesses that have undergone a digital transformation with the help of freelancers at Fiverr.
Fiverr’s goal is to create equal opportunities for everyone to build businesses, brands, or dreams, 2020 was a turning point in which businesses were required to be agile and flexible and to adopt new opportunities and working methods. Fiverr became a critical resource for companies during this period and the Super Bowl broadcast will present this narrative.
The marketing presence at one of the world’s largest sporting events comes after a number of the company’s milestones, including a successful IPO on the New York Stock Exchange, a rebranding move, investment in global advertising of a variety of television broadcasts and the launch of a variety of advanced technology initiatives. Fiverr’s Super Bowl broadcast is expected to air in the third quarter of the game and will be featured on a variety of marketing channels throughout the year.
Gali Arnon, VP of Marketing, Fiverr“From a marketing and advertising standpoint, there is no more worthy stage than the Super Bowl. We believe this is a tremendous opportunity for us to present Fiverr to the world in a unique and creative way.