First collaboration with a female artist at the 278-year-old Champagne House

Yoon will play a dual role in the design life, first as the Creative Director of Men’s Jewels for Dior, and second, as the founder and creative force behind her own clothing label, Ambush.

Now, the jewelery designer is known for her minimalist, contemporary fringe and streetwear (her legion of fans includes Rihanna, the Hadid sisters, and Kanye West, the latter of which introduced Kim Kim, who brought her to Dior) weaving this same sense of minimalism, and even irony, through this Moët & Chandon collaboration.

Yoon is the first female artist to collaborate with the house and the first ever artist to work on an instantly recognizable and well-known bottle of Moët Impériale for the house in history 152-years since its creation (the house itself was founded in 1743, about 278 years ago).

First, she stamped the heritage bottle with a clean, all-cap, white print, sans serif that reads Design By Ambush. The irony of something so anonymous, so lo-fi, but obviously heavy like a graffiti tag being put on a bottle of something so traditional, so steep in tradition, is unusual.

The rest, of the variations – which include both brutal and rose – almost tromp l’oeil of subtlety. This was the designer’s intention to try to create a white slate proposal. The normal gold neck of the bottle was turned into a deep shadow of black that disappeared from view near the black of the brut bottle, creating a black beak on black. For the rose, a similar black wrapper was created, which makes the pink champagne stand out against that. The leaflets themselves have been transformed into a soft, almost white label.

“I kept the label very clean, almost too clean, I wanted to make it really clean,” she said in an interview.

With the desire to incorporate freshness into the nearly two-hundred-year-old heritage of Moët & Chandon’s Impérial Brut, the house collaborated with Yoon to bring the brand into the zeitgeist and values which speaks to connecting the world today, as a social responsibility.

Inspired by the big country where Moët & Chandon has been headquartered since 1743, Yoon, along with the brand, chose to share a portion of the profits from the limited edition bottle to the World Land Trust. They are doing so in support of its conservation partner, Fundación Jocotoco in Ecuador, to work towards halting the Canandé Reserve, “the second largest biodiversity forest in the world,” which according to Yoon. “And this is one of the biggest areas of risk right now. ”

This limited edition bottle is available on Reservebar.com.