Facebook is launching a new PR campaign highlighting how small businesses rely on personalized advertising to help their businesses grow from “idea to livelihood”. “The new campaign indirectly targets App Tracking Transparency (ATT), an upcoming iOS 14 feature that requires apps to request user permission to track for personalized ads.
Starting with iOS and iPadOS 14.5, Facebook and other third-party apps will be needed to show users who want their permission to be followed across other apps and websites. If users choose, the tracking helps Facebook, and other advertising providers collect information about a user’s interests and habits to create and show them personalized ads.
The new campaign, titled “Good Ideas Deserve To Be Found,” was launched today and will run for a total of 12 weeks across Facebook and will appear in TV venues across the United States. United in collaboration with the group Droga5, according to CNBC. The video states that small businesses do not have the tools to grow without the support of personalized Facebook advertising, and that the ads help people find what they like and think. which is “cool.”
Along with the new campaign, Facebook is also rolling out a series of changes to the platform itself. Facebook says it will simplify their Ads Manager to make it easier for small businesses to use personalized marketing plans with an improved dashboard that will make it easier to see campaign performance, and allow for faster optimization .
Facebook will also release fees for small businesses using the Checkout on Shops feature through June 2021, and will maintain its investment of previously announced fees for paid online events until at least August of the year.
In the past few months, Facebook has ramped up its anti-Apple astronomy and countered strong disdain for ATT. Facebook says it is concerned that, once the change is launched, it will have a major impact on small businesses that rely on personalized advertising. Facebook and others believe that most users choose not to track, making it much harder for users to show personal ads.
Earlier this month, Facebook released the promotion that it expects to show users once iOS and iPadOS 14.5 ships in early spring. In the pop-up menu, Facebook asks users to allow tracking so that they can “experience ads better. “Facebook says that even if users don’t allow the tracking, they will still receive ads, but they will be” more relevant. “
Facebook is reportedly preparing a lawsuit against trust against Apple, accusing the Cupertino tech giant of dysfunctional behavior with Transparency Tracking App, among other features such as iMessage.