Facebook earns nearly 98% of its advertising revenue, while retaining 45% of its advertising revenue earned by creators
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Some Facebook users will now be able to make money from their short video posts, as long as their viewers watch an ad after 30 seconds into the video.
The social network had earlier allowed monetization through inbound ads on videos longer than three minutes, when ads are lit after the video has run 60 seconds.
Ads on videos longer than three minutes can now display ads at the 45-second mark, the company said in a statement.
Facebook launched in-stream ads in 2017, allowing creators to make money from videos in the Guardian section, including on-demand and live videos. The move was said to help creators increase visibility and strengthen communication. Payments of in-stream ads grew more than 55% from 2019 to 2020, according to Facebook.
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Only users over the age of 18, with over 10,000 followers, and with a total of 600,000 minutes viewed from any combination of video uploads are eligible for monetization. In addition, they must have five or more active video uploads or live videos, Facebook said.
The move to promote short videos is seen as an attempt to popularize Instagram Reels, the Facebook version of TikTok competitor. Recently, Facebook said that it is testing a feature to allow users to post Reels to their Facebook profiles. They also said that some of its users can make money through sticker ads on Facebook Stories. Facebook earns nearly 98% of its advertising revenue, while retaining 45% of its advertising revenue earned by creators.