Facebook Inc. sharing FB,
they are up 1.7% in trading Tuesday morning after BMO Capital Markets analyst Daniel Salmon updated the stock to outperform market performance and boosted its price target to $ 325 from $ 270. Salmon though the company may have reduced its target capabilities as a result of Apple Inc.’s privacy measure. on their iOS operating system, this action could mark the “peak” of “header targeting” for Facebook. “We increasingly believe that short-to-medium-term FB can mitigate some of these losses through new tools… and in the medium and long term, we will see FB reduce the confidence in targeting events / tokens generated from outside his walled garden as more advertising changes take place on stage, ”he wrote. Salmon is also optimistic about Facebook’s ongoing initiatives as the company looks to divert more revenue from areas such as e-commerce, messaging and payments. He still sees “hungry” risks to the company around the potential for higher security spending, which could hit margins, as well as push back, although it is doubtful that regulators will “substantive” action next year. Facebook shares have lost 2.7% over the past three months as the S&P 500 SPX,
increased 10.6%.