Facebook said Monday that pop-up messages on its iPhone and iPad apps will take advantage of targeted ads ahead of a privacy move by Apple that could block tracking.
The technical giants have been embracing upcoming changes to Apple ‘s Apple operating software, which will include a tracking transparency feature that could reduce Facebook’ s applications’ ability to crack. ‘serve targeted ads and hurt many businesses.
Apple’s new software feature called “privacy feed label” includes a display engine that tells people what tracking data is being collected by mobile apps and asks for permission to allow it.
“To help people make a more informed decision, we are also showing a screen of our own, along with Apple’s,” Facebook said in an updated post on the issue.
“It provides more information on how we use personalized ads, support small businesses and keep apps free. “
Controversy between the Silicon Valley companies heated up last week as Apple’s boss introduced a Facebook business model promoting disinfection and violence, and the social network seems to have prepared lawsuit against Apple’s trust in control of the App Store.
“As we have said over and over again, we believe that Apple is behaving against competition by using its control over the App Store to take advantage of their bottom line at the expense of shipment. app developers and small businesses, “Facebook told AFP, refusing to confirm or deny the report. .
Apple chief executive Tim Cook seemed to be targeting Facebook when he tasted “disinfection theories and algorithms-driven conspiracy” at a virtual data privacy conference in Brussels this week in the past.
Cook did not mention Facebook by name, but skewed business models built on targeted advertising, which makes up the majority of social network revenue.
Facebook chief executive Mark Zuckerberg said during a recent employment conference call that Apple was emerging as one of its company’s biggest competitors.
“Apple has every incentive to use their largest platform setting to disrupt the way our apps and other apps work, which they consistently to better themselves, “Zuckerberg said.
“Apple may be saying they’re doing this to help people but it’s clear that the trends are keeping an eye on their competing interests.”
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