Facebook criticizes Apple ‘s privacy change in the second day of an ad blitz

Facebook logo displayed on phone screen.

Jakub Porzycki | NurPhoto through Getty Images

The day after launching an attack on Apple’s upcoming privacy change, Facebook is running another ad urging users to consider whether to pay for apps that are free of charge. right now.

Facebook on Wednesday ran newspaper ads, published a new website and ran blog posts outlining its arguments against Apple’s privacy change, which it says is “threatening the personalized ads that millions of small businesses rely on to find and reach customers. ”

Apple will soon be changing preferences on users ’iPhones in the name of privacy, and will fundamentally change the way mobile advertising works on those devices. It takes a previously buried privacy option deep in users ’phones and puts it in front and center when they open an app. It is expected to have a significant impact on the ability of advertisers to target ads as they have been since people do not opt ​​in.

Facebook has been very excited about the change since it was announced in June, accusing Apple of migrating the internet for free with support to paid apps and services, where Apple can take its 30% cut.

A new hat, slated to run in The Wall Street Journal, The New York Times and The Washington Post on Thursday, took a different turn: Proposing that content makers need to turn to memberships to lose advertising revenue , leaving customers to have to pay for what was once free.

“Take your favorite cooking sites or sports blogs,” read the advertising copy. “Most are free because they display ads. Apple’s change limits the ability to run personalized ads. To meet headlines, many have to start charging membership fees. you have to add more or more in – app purchases, making the internet much more expensive and reducing free, high – quality content. ”

Wednesday ‘s ads introduced a new Facebook page for Business, which includes videos of interviews from business owners speaking out against the advertising change. It also includes an explanation of what will happen, and a “toolkit” to make posts with the hashtag “#SpeakUpForSmall” to discuss the change.

“We believe this is a simple matter to stand up for our users. Users should know when their data is being collected and shared across apps and sites- other networks – and they should have the choice to allow that or not, “Apple said in an emailed statement Wednesday. “The Transparency Tracking App in iOS 14 doesn’t require Facebook to take its approach of tracking users and creating targeted ads, it just wants them to give users choice. “