Eros Now said Tuesday that it has partnered with Google Cloud to use the latest Artificial Intelligence technology to stream its full range of movies and original products with automated subtitles.
The AI-powered subtitle feature will be available first in the Arabic language. The company says the language support will cater to the “large Arab audience” who are fond of Indian cinema and other markets that consume Indian entertainment content.
Eros Now also explained how it was using the latest technology on its streaming platform.
“Using AI frameworks and the vast amount of existing data, the Eros Now data science team simulated, trained and developed an advanced model that achieves the equivalent of a human level and is able to generate subtitles in language desire across films and original materials, ”the company said in a press release.
According to the company, the practice will help drive higher customer engagement levels and open a new window of opportunity in “text-to-speech” automation. The company indicated that the model could be used for different genres and languages.
“Dealing with gender-neutral languages and different points used in different languages were just some of the biggest challenges. The automation process took six months to perfect data scientists, ”said the company.
Eros Now is owned by Eros STX Global Corporation. The OTT platform has rights to over 12,000 movies across Hindi and regional languages. As of September 2020, more than 211 million registered users and 36.2 million subscribers were paying on the platform.
Eros has previously experimented with other new age technologies as well. Last year, they teamed up with American video game and software company Epic Games to bring “Unreal Engine” technology to Indian movies. Epic Games, known for games like Fortnite, said it would offer technologies such as real-time rendering, better VFX and virtual production.
In 2019, Eros Now had teamed up with Microsoft to accelerate Azure’s cloud platform to host and streamline their digital video offerings.