Epslon raises about NIS 10 million from institutions – the capital market

Online Trading Company

Epslon Brands
+ 11.78%

Epslon Brands
301.8
+11.78%

Base:270

opening:300

High:314.9

low:293.1

change:2,312,598

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Raises about NIS 10.3 million in a private allotment from 10 investors. According to the report, among the companies are Excellence Investment House, which has an interest in the company, and Moore Investment House, which will begin to have an interest in the company. It will also invest in Digra Fund Management as well as the Pangana Alpha Fund.

The price raised was NIS 2.4 per share, an 11% discount on last night’s closing price of NIS 2.7 per share, and the exercise option will be for a period of 18 months at an exercise price of NIS 3.5 per share. That is an upside of about 46% on the purchase price. The option ratio per share was a quarter of an option per share.

The store’s revenues in 2020 totaled about $ 205,000, while the cost of sales was $ 30,000 and advertising expenses accumulated to the tune of $ 3,000. The total commission paid by the store to Amazon was $ 70,000 – about 34% of total sales. The store sells products from 3 categories and 5 sub-categories, in the price range of $ 34-46.

In addition to its activities in the Amazon trading arena, the acquired company also operates on the ETSY platform, where Epslon aims to expand its activities, and as part of this, implement its business intelligence system in it.

Epslon is engaged in the establishment, location, acquisition, operation and improvement of virtual stores operating under Amazon. In the last 12 months, the Epslon share has risen by about 70%, and after the rise it is trading at about NIS 70 million. The company has not yet recorded revenue and in the first half of 2020 lost about NIS 700,000.

The company has just announced a collaboration agreement with Superb Node to establish an artificial intelligence-based content platform for communities on Amazon, which will help it purchase more stores. Epslon will provide monthly financing for the platform’s activities, and in return will receive between 50-85% of the net profits from its activities, depending on the level of monthly financing.

This was preceded by an agreement to purchase a private label, also from the household and kitchenware category, marketed in the United States, Canada and Mexico, for $ 617,000, as well as the purchase of another store for $ 705,000.