Electronic Arts Benefits on Plan to Revitalize College Football Match

Electronic Event Inc.  onwards from 2018 E3 Electronic Entertainment Expo

Photographer: Patrick T. Fallon / Bloomberg

Shares of Electronic Arts Inc. mostly in nearly two weeks after the company announced plans to bring back their college football video game, one of their favorites that went extinct in 2014.

The company is working with the collegiate-trading company CLC on the project, but the game is really years away. Electronic Arts did not name a specific time for the first time in a reported Tuesday.

Electronic Arts college football games sold tens of millions of copies between 2005 and 2014, and the company says customers have been demanding their return.

“We heard from millions of enthusiastic fans,” said Cam Weber, general manager of EA Sports. “We have a lot of exciting work ahead of us, and a great team who are keen to bring a new game to players in the next year or two.”

Shares climbed as much as 3% to $ 150.30 on the news, marking the biggest intraday jump since January 20. The stock, which is now near a high, had been up 1.6% am -year through closing Monday.

Electronic art has stopped selling the game after agreeing to pay $ 40 million in 2013 to settle a lawsuit with former college athletes about using their images in video games. The National Association of College Athletics and some regional athletics conferences withdrew support for the game.

Electronic Arts is now carefully returning to the genre. The partnership with CLC gives rights to more than 100 college logos, including logos, stadiums and uniforms. But the games will not include the names or appearance of athletes.

Student-athletes have continued to fight for the right to profit from the use of their names and images, but this has been the case. mired in a lawsuit. “EA Sports continues to monitor these developments closely,” Redwood City, California, said in a statement.

Electronic Arts, which also makes Madden NFL and Apex Legends games, will report on its quarterly results later Tuesday.

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