After discovering that Barrymore was a confirmed follower of Whole Blends on Instagram, Garnier listed her as a brand ambassador and creative director.
Adrien Koskas, global brand president for Garnier, said, “We are delighted to welcome Drew to the Garnier brand. Together we have thrown out the rulebook on hair care advertising, creating a way a really new job that we hope connects with our customers … Drew’s involvement has been amazing, both because of her love of the results and also because of her creative contribution to the campaign. “
Working closely with the Garnier team, Barrymore helped lead creatively for her first TV advertising spot with the brand and will be at the forefront of the Free Medicine Collection Sulfate Whole Blends.
“I’ve been following Garnier Whole Blends since trying out Olive’s results last summer, so when they came up with the idea to help them launch the Sulfate Free Medicine Collection, I was all there, ”said Barrymore. The results are amazing and good for your hair, but what’s even better is that the brand does so many great things to restore it and help make the planet greener, there’s a way- Their overall end-to-end work on sustainability, Greener Beauty, and working with NGOs such as Bee Conservation, protects 10 million bees, which is very important to me. “
The Creative will start running on February 15, 2021, and will include TV, digital and social media content.
The Garnier Sulfate Blends Free Medicine collection is available in three combinations:
- Absolutely mix sulfate free honey treatment treasure – This formula combines the natural treasures of Acacia Honey and beeswax, in a powerful, sulfate-free recipe. The 10-in-1 treatment moisturizes, detangles, repairs and prevents split ends, removes frizz, strengthens hair fibers, restores softness, nourishes, protects against heat, reducing disruption, and improving management capacity. With use, hair looks healthier and feels ultra-nourished, for up to 72 hours of protection from damage, guaranteed, the brand says.
- Whole Mixture of Coconut Oil Sulfate & cocoa butter – This clean remedy for very frizzy hair is expertly blended coconut oil and coconut butter stable in a powerful, rich, sulfate-free recipe. With custom-looking, healthier looking hair for up to 72 hours of controlled, guaranteed frizz, says Garnier.
- Full Mix Sulfate Free Medicine Royal Hibiscus & Shea Butter – This remedy for curls and corals combines Hibiscus Flower and Shea Butter with a stable source in a powerful, nutrient-free recipe without sulfate. The 5-in-1 conditioner can be used as pre-wash, co-wash, conditioner, combing surface, leave-in. With custom hair it looks healthier for up to 72 hours of curl definition, warranted, Garnier says.
Sulfate Blends Free Medicine is blended with sustainably obtained ingredients and blended without sulfates, parabens, mineral oil, petrolatum, dyes and gluten. The formula is blended with evenly and sustainably traded honey, cocoa bean butter, argan oil and shea butter.
Also, the plastic bottle, without the inclusion of the pump, is made of 100% recycled material, and the products are made in a facility that is committed to sustainability, reducing waste and water consumption per unit by around 58% and 47% respectively, since 2005.
Garnier Whole Blends Sulfate Free Remedy Medicine’s products are available at food, mass and drug stores nationwide, and for the first time the brand is offering a money back guarantee program.