Doubling Hashtags for Actress Gina Carano: #FireGinaCarano Vs. #WeLoveCaraDune

Actress Gina Carano is moving again on social media and not for the reasons that the breakout star of Am Mandalorian that may all be happy. Fans of the Disney + series have called for the fitness model and former mixed-weapon actor to be fired, and earlier in the week the hashtag #FireGinaCarano began to move.

It happened after the officer Star Wars A Twitter account (@starwars) shared a post about the missing Covid-19.

Shortly after many followers took to Twitter in response, arguing that Carano is an anti-masker and has leaked false information about the disease. Disney has not commented, but Carano has been called by the UK Daily mail newspaper says, “People have to be okay with having conversations. With having difficult conversations, with different opinions. What’s wrong with having a different opinion?”

Many fans seem to have agreed, and asked on Saturday, January 30 for the hashtag #WeLoveCaraDune, regarding Carano’s character, to be shared across social media. Of course by calling out the hashtag it has already moved.

Fan Backlash Or Turn Off Culture

Ms Carano has been a lightning rod since the summer of 2020 when she asked fans if she would send representatives into her bio to show a close relationship with the transgender community. Her response of “boop / bop / beep” – meant to be like the droids in the sci-fi series – did not reach fans.

Then it seemed that her support for President Donald Trump after the 2020 Presidential election was more than some fans could handle.

The question is whether her personal views need such an answer?

“The idea of ​​a blacklist seems to be coming back, and I don’t think it’s wise, and I think this behavior is damaging free speech,” Rob said. Enderle, technology industry analyst warned Enderle Group.

“Carano has reservations that I don’t agree with, but I haven’t seen anywhere [that] she was inciting violence or crossing any hard lines of behavior, “Enderle explained.

Beyond Career

For actors, what they say in their private lives can certainly hurt their “brand image” and even end a result. Cara Dune has been almost a fan favorite of “Baby Yoda” but as the hashtag of support has said it is still about the character and no of course Carano.

While Disney had “deaged” some actors – notably the late Peter Cushing and Carrie Fisher for the film Rogue One – career redesign has never been out of capacity in Star Wars. Is it possible that Carano could go even if Dune is not terminated or if its separation worse?

“Disney is very conscious of their brand image, and it would not be unusual for them to stop working with an actor that they see as a concern,” Enderle said. “After all, it’s a business, but since Walt Disney was so self-defeating and had skeptical views, this kind of cover makes them weird. This is why, historically, companies have warned employees to take up public political positions, and if these positions would cause damage to their brand or revenue, employees would work that caused the problems is often brought to an end. “

It’s not just actors who find themselves on the literal “firing line” for ideas they have made. However, social media is both “official” and yet “conversation” has taken this to a new level.

“Actors can be opponents and ambassadors for the companies they work for, but even CEOs can be exhausted if their public views create image problems for their companies; they have far less protection. Chief’s actor, ”Enderle said. “This result is one of the major problems with social media. The people who run these services should work harder to discount, the ability of a user to terminate their posts unknowingly with negative thinking, reposting or the like. Yes, social media can make you more famous, but it can also change your life and not the right way. “

Where a public figure in the past could be there to record every word an actor said, that is not true today. However, perhaps technology could help – almost all of the droid mix.

“An AI application that knows the user and warns them not to do something silly or prevent is an urgent feature that we do not currently have, and this event again highlights the need on such a feature, “Enderle said.

Fan Power

The other well-known equation in the dueling hashtags that embody Ms. Carano’s power is not the secret force but the true fans. A few comments can be quickly augmented while posts are shared, reposted, and reposted.

“Fans are always looking for a way to express their ideas, and with today’s technologies, telling someone’s opinion to the world is just a click away,” Josh suggested Crandall, principal analyst at Netpop Research.

“The power to lobby an intelligent statement about an artist, celebrity, or product frightens the companies that subscribe or are in some way affiliated with the PR maelstrom PR, Crandall says: “Corporate PR puts out fires all the time and it gets worse by the day. Once there is the potential for bad backups, companies change tactics to change output, or shout down a person’s voice. It is a shame to see us. how some abusive people on Reddit or Twitter can influence goodwill and motivated thinkers. “

At the same time, it is more important than ever for professionals in all fields to recognize the potential for emerging PR issues and reconsider their involvement in the field. social media too.

“We may need to reconsider the claim that ‘PR news coverage is good,'” Crandall explained. “When an artist, actor, or other celebrity is associated with companies that may be linked to their controversial personal ideas, they need to be careful about what they share on social media because of the For many companies, there is a fear that a growing PR problem with the relationship with the individual is not worth it and the company will end the relationship. there, it is more important than ever to understand the impact of our online activities. “

Move over letter writing

While fans have never had the same power to ask for a star ouster, they have used letter writing and similar campaigns to save shows. Perhaps the same could be done to save the next cult classic, but as we’ve seen that could end in a star – but at the same time, students have gotten into college and are more than a few have opposed disciplinary actions based on what they have posted.

“Unlike letters, on social media, the backlash can be quick, and it’s almost impossible to mitigate the damage even if you didn’t do anything wrong,” Enderle said. “If the social media companies do not correct this announcement, I will see companies staying off the platforms as a condition of employment. “

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