Dor Alon, of the Blue Square Alon Group, owned by Moti Ben Moshe, continues to diversify its sources of income and profit in synergistic areas and acquires 50% of the BBB Group, which is managed by the group’s CEO, Ahuva Turgeman, at a company value of approximately NIS 150 million.
BBB is one of the largest restaurant management groups in Israel and includes, among others, the leading hamburger brands; BBB, MOSES, BURGERS, MOSES SHOP and MEAT DELI. The chain is in advanced negotiations for the introduction of additional food chains and the establishment of new formats, including: Asian, Italian, sushi, cafes, desserts, etc .. The group currently operates about 100 restaurants in the franchise nationwide.
BBB – the largest digital customer club in the Israeli restaurant industry, with about 750,000 customers, and it manages an extensive delivery activity through a group delivery center, ONLINE sites and advanced applications. BBB is developing and profitable over the years, with an annual sales turnover (including franchise sales) of over half a billion NIS. The new partnership is intended to strengthen all the group’s brands that plan to continue opening new restaurants throughout the coming year.
Dor Alon Group CEO Amit Zeev notes that in recent years, Dor Alon has been implementing a strategy of expanding its areas of activity and diversifying its sources of income and profit. Its catering arm and joins the BBB family to the group’s portfolio of companies.
In recent months, we have examined various companies in the field of catering, and we found the BBB Group, under the excellent management of the CEO, Ahuva Turgeman, as the most suitable partner for the development of catering in Dor Alon. Zeev notes that beyond the diversity of sources of income and profit, Dor Alon BBB Potential for increasing the value and strengthening the customer experience in the refueling and trading complexes and in the group’s real estate sites and as a management and technological platform for the development of additional catering areas, while creating synergy with the customer club
Of Dor Alon.
“We are considering a significant expansion of the catering industry under the new partnership with” BBB says Amit Zeev and reveals that the BBB Group is in contact with many active players in the market to examine mergers, acquisitions and develop new brands and formats in all areas of catering. “We see the corona crisis as an opportunity to turn lemon into lemonade.”
BBB CEO Ahuva Turgeman says the value of the deal is a sign of appreciation for the group’s franchisees and employees. “We are proud to be part of a strong and growing giant ball group. This is a WIN-WIN deal that will allow us – even in today’s challenging market situation, to continue to expand and grow and enjoy the synergy and significant size advantage that are created here, in the joint business mix with the growing retail activity of Dor Alon.
The merger will allow us to create vertical integration through the establishment of a production system for the range of products currently purchased from external suppliers while increasing cooperation with existing suppliers. “
Turgeman, who will continue to manage the activity, estimates that the group will soon implement, under the joint ownership, new models in the field of catering in Israel and abroad alongside the use of advanced technologies in the field of food.
It should be noted that even during the Corona period BBB did not close any restaurant – but increased to do, and launched two new chains; MOSES SHOP – which is a chain of premium burgers in strong locations and MEAT DELI – a chain of meat delicacies developed in accordance with current market conditions. “We plan to develop additional brands and chains in various areas and allow franchisees and suppliers to grow with us,” says Ahuva Turgeman.