‘Ad fail of the decade’! Car insurer adverts Super Bowl joking about male employee ‘dismantled’ sent for making fun of workplace harassment
- The Cure Auto Insurance ad was released before half time of the Super Bowl
- The ad reflected the heavy use of the ad’s double entrant at harassment
- The commercial has been widely ridiculed on social media for being inappropriate
- This is not the first time Cure Insurance has caused controversy during the SB
A Super Bowl ad from a regional car insurance company sparked anger after it emerged he was enjoying workplace harassment.
The commercial from Cure Auto Insurance, which came out just before half-time – top viewer time, was quickly dubbed the ‘ad fail of the decade’ and the ‘worst Super Bowl ad’ on social media .
Some even said he should never go on air, tweeting that someone should have skipped the clip.
The setting is the office ad, where a male and female employee talk to a woman sitting behind her desk.
Cure Auto Insurance’s Super Bowl commercial is drawing heavy criticism on social media
The advert talked about ‘idea’ in a way that recognizes workplace harassment
![She ended up with the supervisor in the scene saying she would have taken it [an] idea 'if he's drunk](https://i0.wp.com/i.dailymail.co.uk/1s/2021/02/08/14/39025644-9236629-image-a-4_1612793856949.jpg?resize=560%2C274&ssl=1)
She ended up with the supervisor in the scene saying she would have taken it [an] idea ‘if he’s drunk
‘Ms. Davis, Tommy took me into his office and put out his opinion, ‘said the female employee.
‘I didn’t delete it,’ said Tommy. ‘She was in there. Other than that, I have a pretty big idea. ‘
‘Oh look, it’s not that big,’ said the female worker, with the double entrant stressing.
‘It only took me a second,’ said Tommy.
‘Tommy, not everyone in this office wants your opinion,’ replied the supervisor.
‘Okay, well, what about you last week at a happy hour when you were begging me for my opinion ?,’ Tommy asked.
‘I had a pitcher of margaritas. I would have taken Doug ‘s opinion,’ said the supervisor.
Not surprisingly, the trader – who seemed to be shedding light on workplace harassment – did not win favorable reviews on Twitter.
Ian Schafer wrote ‘it should never be agreed’ to air.
Some commented in particular on whether the trade appeared to mock workplace harassment.
‘Mocking sexual harassment in the workplace is not a good idea,’ he tweeted to Jenn Sullivan. ‘Just my opinion … Cure Auto Insurance didn’t like it.’
Another user commented that it was ‘the worst trade in the times we live in’ and one commented that it was a ‘failure of the decade’.
The most interesting response was arguably James Dwyer, saying that it was ‘written by Louis CK,’ who was notorious for sexual misconduct and harassment of women.
According to Fast Company, a 30-second ad in this year’s Super Bowl cost about $ 5.5 million.
This isn’t the first time the company has been embroiled in controversy with their Super Bowl ads, which seem to be looking for a big feature every year.
In 2015, Cure Auto Insurance released a couple of sports-friendly ads at the Deflategate scandal that mocked the NFL at the time.
The ads featured a blue ball that spoke, kicked and displayed the hashtags #DontTouchYourBalls and #LeaveYourBallsAlone.
In 2016, the company’s hat showed a man pulled by a nurse while his father was lying dead, another ad that appears to at least advertise harassment.
The 2018 ad was aimed directly at the New England Patriots for not following the rules, ending with an emphatic ‘Go Birds’ in hopes of a Philadelphia Eagles title.
Cure Auto Insurance generates enough controversy for a regional company – they only serve drivers in Pennsylvania and New Jersey.
It’s woketopia! Don Jr. leads prosecution against ‘soft’ Super Bowl ads – as Springsteen wants’ unity ‘on Jeep’ s behalf and Lenny Kravitz says we are ‘all billionaires’ for Stella Artois
Donald Trump Jr. expressed his delight at the liberal nature as seen in this year’s Super Bowl ads, complaining after just one commercial that they were ‘woketopia’.
‘Any comercial [sic] in and it’s already woketopia, ’he tweeted, along with an eye-roll emoji and the hashtag for the game.
It is not clear what dozens of advertisements Don Jr. had. referring, but at Sunday ‘s event there were a number of well – known traffickers, based on the themes of national unity, social consciousness and coronavirus pandemic.
Hundreds of other disgruntled viewers seemed to agree with Don Jr., exploding what they saw as highly political or ‘tame and too woke ads’ which they said were not they should have a place in sport.
‘I’d love to watch a sporting event without the involvement of politics or magic! Fun used to be a revolution to get away from this! Now, not so much, ‘he tweeted Robert Woods.
Donald Trump Jr. expressed his displeasure with the perceived liberality of this year’s Super Bowl ads, complaining after just one commercial that they were ‘woketopia’
Rock legend Bruce Springsteen, who has famously broadcast advertising over his career for decades, made his first advertising tour in a call for unity for a Jeep filmed in the geographic center of the U.S.
Stella Artois ran an ad with Lenny Kravitz, in which singer Fly Away declared, amid widespread economic hardship, that we are ‘all billionaires’ because the average human heart beats 2.5 billion times in a lifetime
the famous user seemed to agree with Woods, writing: ‘Surprisingly as it is in the age of true political justice and signs of virtue, the SuperBowl ads are the worst I’ve ever seen. -ever. ‘
‘I remember a time when America united and laughed their ** at the Bud Bowl Commercials while the Broncos or Bills were getting peeled wood,’ wrote the third. ‘You know back before the mafia Woke took over and sprayed on faux racism. Take me back to the 80s-90s and let me live there permanently. ‘
Some social media users said they stopped watching the Super Bowl altogether, believing the event would be full of ‘political pandering’.
‘I take it from the tweets on my timeline that #SuperBowl was half-timed on the political situation we all expected. Glad I didn’t even bother, ‘wrote Juno Maxwell.
Super Bowl ads were the best in the 1998-2008 period. Now he’s too tame and a little too awake. Yes, ‘added user Just Frank.
Other users were quick to advise Don Jr. that maybe his TV should be turned off because he is too ‘motivated’ by the ads.