Leader of the Comvita group, David Banfield, saying, “We are proud and delighted to bring this valuable and rare honey to market, with each fall of the Special Reserve reflecting Comvita ‘s commitment to working in harmony with the bees. and our natural environment.This special Manuka Honey Reserve celebrates our beekeeping capability, founding principles and ongoing commitment Kaitiakitanga – protecting and conserving our natural environment “.
“That principle has always been at the heart of Comvita’s business since its inception Claude Stratford and Alan Bougen almost 50 years ago. We have designed the UMF Reserve 25+ Special Reserve experience to bring our story to life, and a unique opportunity for brand fans and new users to connect more deeply with the taonga, or treasure, that is New Zealand Manuka Mil, “said Banfield.
As part of the launch, Comvita is inviting users to be part of their newly established OneHive global brand. The OneHive move connects sensitive customers from around the world and empowers like-minded people to share and contributes to Comvita’s passion for (and desire to protection) of our natural environment, enabling them to come together and make real and lasting change.
Comvita Global Marketing Manager, Julie Southall says, “With this special announcement, we wanted to encourage customers to take a moment to stop and celebrate, not just the power of the product. New Zealand natural environment, but the magic that happens when nature finds the time and space to thrive. The UMF Special Reserve ™ 25+ Manuka Honey could not be a perfect example of this. ”
“We have carefully and quickly developed an integrated experience – combining the physical product with an immersive digital experience, which invites our OneHive members to embark on a powerful journey designed to deliver a rare moment of relaxation. and to create a balance between the turmoil and stress of everyday life, “says Southall.
Comvita donates 10% of all profits from the sale of UMF Special Reserve ™ 25+ directly to environmental causes announced by the OneHive Community – further reinforcing, through action, the company’s strong and enduring commitment to the move this newly established.
The UMF Special Reserve ™ 25+ product will be sold for NZD $ 645, and can be purchased online through Comvita ‘s virtual store www.wellnesslab.comvita.co.nz, or at any Comvita retail store – incl. the Wellness Lab in Auckland.
For more information:
Ailig Harman
Mobile: +64 21 044 5226
Email: [email protected]
Background
About Comvita (www.comvita.co.nz) Comvita (NZX: CVT) was founded in 1974 and is a pioneer and global market leader in the Manuka Honey division. Comvita is committed to the long-term development of Manuka and Bee products backed by unparalleled scientific knowledge. Comvita recently announced the sponsorship for the NZ pavilion at the World Expo in Dubai focusing on Kaitiakitanga (protection and defense of the planet).
SOURCE Comvita
Related Links
http://www.comvita.co.nz