Can the show that is known for helping fashion increase sales

It may be time to dust off the Manolo Blahniks— “Sex and the City” is on the horizon of fashion not too long.

Following the news of Sarah Jessica Parker (playing the main character of shoe designer Carrie Bradshaw) Instagram is confirming a new chapter of the HBO Max series, titled “And Just Like That…”, thousands of followers -follow the fashion fad. TV series responded enthusiastically – featuring Reese Witherspoon, Debra Messing and Zoë Kravitz.

The question is whether the return of “Sex and the City” – believed to be turning to shoe designers like Jimmy Choo, Christian Louboutin and, of course, Manolo, to become household names – is the sales catalog that was there at one time and helped drive sales, while at the same time helping to revitalize New York City, where the show will take place.

What will the new series ‘Sex and the City’ look like?

It’s a new world of sales since Sex and the City appeared almost 25 years ago in 1998 and has many of Miss Bradshaw’s favorite outlets, such as Manolo Blahnik, Century 21 and Barneys New York, closed.

At least one retailer in New York is optimistic about the show’s return.

“The original ‘Sex and the City’ series was a major inspiration for us,” said Beth Buccini, owner and founder of Kirna Zabete.

“Patricia Field used to dress the ladies from Kirna Zabete,” says Buccini, referring to the series ’legendary costume designer. “Her vision broke boundaries and made women everywhere try and dream about fashion. We hope that happens again. ”

Like a fashion classic, “Sex and the City” has the potential to capture a younger generation, says Simon Doonan, the legendary creative ambassador of Barneys New York.

“I was just talking to a high school who was just on ‘S and the C,'” Doonan writes, getting an email. “She was drunk with the heels, the shops and what she called an ‘old school baby.'”

The 10-hour, half-hour series begins in New York in late spring and follows the life of Carrie, Charlotte York-Goldenblatt, played by Kristin Davis, and Miranda Hobbes, played by Cynthia Nixon , which now replaces 50p. Not returning Kim Cattrall, played by Samantha Jones.

Reflecting on the show’s history, cultural strategist Sarah Unger expects sales and fashion to remain a strong theme in the new series.

“It’s not long before the new version of the story is aimed at selling ambition,” says Unger, co-founder of Cultique. “However, part of the ‘SATC’ advocacy was how it brought together women’s timelessness against a dynamic urban backdrop. ”

However, we may see more astronomy on the screen. Unger suggests that the characters could lead to a minimalistic look with elements of over-the-top maximalism. Athletics and lounge may have a more common place, she predicts.

“It will be inspiring and exciting to see the success of a self-care business,” says Unger. “This could play out in a number of ways – one would hope that previously marginalized designers would see through a platform called ‘SATC’ or a more self-conscious idea. on inequality and sustainable spending. ”

‘SATC’ and New York City

The image of New York as a fashion trend was part of the show’s appeal – pre-Covid-19, there were even “Sex and the City” bus tours.

“New York City has always been a main character at SATC,” Unger says. “Now that our relationship with cities has shifted as a result of the pandemic, the new exhibition will be able to explore the rhythms of urban life, including digital sales and remote working. ”

Perhaps it raises interest in the city, the strategies are strategic. “New York City could continue as a holiday destination,” she says.

New York’s image as a place of opportunity for outsiders is very powerful, Doonan says.

“Think of Holly Golightly [in ‘Breakfast at Tiffany’s’] or Diana Ross in ‘Mahogany’, ”says Doonan. “The shoes and the shops and the cocktails are strong symbols of glamor and success.”

New York will resume, Doonan says, and “hopefully a new and updated version of ‘Sex and the City’ will bring a whole new blue plan.”