The brand reputation ratings for idol groups in the month of January are officially out. Did your favorite group make it to the top 10?
The idol group brand rankings for the month of January are officially out. The Reputationidol Brand Index is a hallmark of media attention, consumer interest and traffic for idol groups. It also includes a qualitative evaluation for brand reputation analysis. In January, the brand reputation ranking order was as follows: BTS, Blackpink, Twice, (G) I-dle, IZ * ONE, NCT, Seventeen, EXO, GFRIEND, Mamamoo, Oh My Girl, NU “EST, SHINee, ITZY, Treasure, The Boyz, Astro, Monsta X, Tomorrow X Together, Cosmic Girls, April, Aespa, Red Velvet, AB6IX, Generation Girls, Stray Kids, Victon, ENHYPEN, Momoland, and LOONA.
First, BTS brand, was analyzed to a brand reputation index of 15,664,084 with the engagement index 2,625,920, media index 3,404,020, communication index 4,837,754 and community index 4,796,389. Compared to the brand reputation index of 18,972,090 in December, it fell 17.44%.
Second, Blackpink brand was surveyed with a brand reputation index of 11,865,603 with the participation index of 451,704, media index 1,707,215, communication index 4,780,132 and community index 4,926,552. Compared to 8401874 in December last year, their brand reputation index rose 41.23%.
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What’s your opinion on this month’s brand reputation rating? Share your thoughts with Pinkvilla in the comments section below!
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