Airlines around the world have been looking for ways to provide travel experience from home buyers or not to fly amid the pandemic. The move has been extremely successful for some airlines. All Nippon Airways sold more than 260,000 light foods in just three months, generating revenue of US $ 1.8 million for the airline. Food was so big that it often sold out in minutes.
Finnair sold individual foods in stores, including favorites such as Scandinavian venison. Air Asia restaurants that served flight food were so successful that they have now opened 15 branches of Santan, after the first branch opened in Kuala Lumpur, Malaysia, in December 2019. Others offered as Singapore Airlines and Virgin Atlantic experience dinner on board. without leaving the country or even the land.
Although the idea has been very successful in Asia, the idea has never been promoted in the UK, but that will all change today. British Airways will launch the new first-class dining experience at home. Passengers can recreate the first-class dining facilities they can buy from the airline’s recent sales and experience first-class experience.
The new product is the result of a partnership between British Airways, Feast Box, and DO & CO. Premium DO & CO supply partner already provide the food for British Airways flights from Heathrow and are renowned for their high-overhead flight supply.
British Airways meat choice for a first class lunch box
British Airways
Each packed lunch features a four-course menu inspired by the food served in British Airways’ first cabin. Customers can choose from a course of vegetables, fish, and meat by course for the meal, which costs $ 110 (£ 80) for two. The fastest of the token will receive a special bottle of Hattingley Valley English spicy wine served in the first class. The spicy wine is available free of charge for orders in the first week only.
British Airways vegetable option for a first class lunch box
British Airways
As an added bonus, you would also receive a 10% off British Airways flight. There is a minimum charge required to use the coupon in addition to the usual terms and conditions. However, those who book an expensive ticket may find that it reimburses the cost of their food! Customers will receive a complimentary box from Feastbox with one of their regular list promoted internationally.
Hamish McVey, Head of Brands and Marketing at British Airways, said: “We hope this unique first experience will enable our flight-losing customers to have an amazing home-dining experience. British Airways, Feast Box , and DO & CO takes great pride in offering world – class international food, and while it may appear a little different to deliver it to a customer ‘s door rather than at 38,000 feet, we hope it’s just as inspiring. “
A sample menu could include:
- Schedule of smoked salmon in Loch Fyne with honey mustard garnish
- Slow-cooked British beef cheeks with Jalapeno potato grates, broccoli tenderstem, and chimichurri
- Cheese selection of Cenarth Golden Cheese, Snowdonia Black Cheddar Bomber, blue Harrogate, and Kidderton ash goat cheese with chutney
- Dark chocolate bread & orange liqueur & butter dessert with vanilla sauce
For those who are not a whip in the kitchen, the food requires very little cooking skill and mainly involves heating the parts with very little foaming. The box also comes with all the garnishes to make the food look of the first class deserved!
The following courses may include a sample of:
- Schedule of smoked salmon in Loch Fyne with honey mustard garnish
- Slow-cooked British beef cheeks with Jalapeno potato grates, broccoli tenderstem, and chimichurri
- Cheese selection of Cenarth Golden Cheese, Snowdonia Black Cheddar Bomber, blue Harrogate, and Kidderton ash goat cheese with chutney
- Dark chocolate bread & orange liqueur & butter dessert with vanilla sauce
British Airways reception boxes can be ordered from the Feast / BritishAirways dedicated website page.