Boohoo to buy the Debenhams brand name but not its stores

Opening into the upper level 3 barriers after locking

Photographer: Chris Ratcliffe / Bloomberg

Online fashion retailers Boohoo Group Plc and Asos Plc is trying to save UK retail brands such as Debenhams and Topshop.

Boohoo said Monday it is buying the Debenhams brand for 55 million pounds ($ 75 million). Separately, Asos Plc said it is in specific talks with Philip Green’s management Arcadia Group Ltd to purchase UK retailer Topshop brand and other leaflets.

Boohoo said Monday it will acquire its Debenhams brands and fashion sub-brands, including Manta Ray and Principles. The small purchase price indicates that Boohoo is not buying any stock from the retailer or holding its 124 stores that will open, when the current UK closure comes, again long enough to sell leftovers before closing again. Their permanent closure threatening thousands of jobs.

Boohoo’s last-minute move reflects the fast-growing online retailer’s desire to expand its online offerings beyond its primary customer base of twenty-one teenage women something. Debenhams also has a large online beauty business.

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