Blender in a payment solution – the capital market

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Technologies launches non-banking service for online payment. “Blender Checkout” allows payment by loan on e-commerce sites – without taking advantage of the existing credit line in the credit card and in the bank

UME (a marketer of Segway & Ninebot in Israel) is the first to offer the new service on its online website.

Blender launches non-bank clearing solution for online purchase. The company offers a new technological plugin, the fruit of the company’s development, designed to be implemented on e-commerce sites, and is a payment solution through a quick loan for buyers on e-commerce sites, under the name “Blender Checkout”.

The product is similar in its visibility to the payment options available at the various e-commerce sites, such as PayPal or the various credit cards, but allows financing the purchase of a product or service “in a click” in installments, through a loan on the Blender platform.

Using “Blender Checkout” will allow shoppers to the online store site that offers the add-on, select the item they want to purchase, access the shopping cart and make a purchase in a fast, friendly and secure way, with payments, without taking advantage of the existing credit card and bank. These purchasers will be notified in real time if their application for funding has been approved or denied. As soon as a financing approval is received, the e-commerce site will receive the payment from Blender.

The cost of the loan is in accordance with the agreements of the businesses with Blender. The average cost will be about NIS 4 for every NIS 1,000 of a loan, with the option of subsidizing the cost of credit to the customer by the business.

Dr. Gal Aviv, CEO of Blender Financial Technologies: “We are pleased to bring to Israel the good news of ‘Buy Now Pay Later’, one of the hottest areas in the world right now. A field led by the American company Affirm, recently issued by NASDAQ. Finally, businesses will be able to offer their customers an option to purchase relatively expensive products, at a cost of thousands or tens of thousands of shekels, digitally, friendly and instant, and in convenient payments – without blocking the credit line . ”