JLo Beauty is now available at Sephora and Amazon, and has everything a girl needs to get that ‘JLo Glow’.
The brand was founded by Jennifer Lopez and developed by Ascendant Beauty LLC, a joint venture between Guthy-Renker and BRX GR LLC.
Sephora is the brand’s exclusive brick-and-mortar vendor. Sephora ‘s Priya Venkatesh, SVP, merchandising, skin care & hair, says, “With its unique ingredient story, and the powerful founder behind it, JLo Beauty helps to make healthy, shiny skin more We are delighted to introduce this brand to our clients, and know that it will be a great addition to our skincare sector. “
Product development took two years – and more than 100 reforms.
The Results & Packing
JLo Beauty is launching with eight products, including:
- That Star Filter star tension boost, “a strong, skin – strengthening serum, stimulating serum formulated with light mineral pigments and vitamin E to deliver a subtle or total glow.”
- That Wonder Blockbuster night cream by Hyaluronic Acid, “a moisture-rich device designed with ‘JLo Beauty Olive Complex’, a strong peptide and hyaluronic acid, that provides lasting hydration and deafening.”
- That hits a single gel surface cleaner, A silky gel crème cleanser that picks up daily dirt and make up in one squeaky clean wash, while also polluting pores.
The packaging looks modern and luxe, with lots of bottles and jars in which an inner box is surrounded by a heavy-duty transparent outer frame.
JLo says – again – she never used Botox
In a video that sparked controversy on social media, 51-year-old Lopez says, “Okay I took off the mask. Honestly, I can’t even see a line on my face … I feel like it took 10 years off my face. ”
Fans immediately started mentioning Botox – but Lopez strongly denies ever using it.
“For the 500 million times … I’ve never done Botox or any injectables or surgery!” Lopez responded in a comment.
Watch as she shows off her mask – and shows off her big skin – in the video below.