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Pat Glasinger is perhaps the CEO of the most important and successful technology company that no one knows. And not in vain. VMWare, headed by Glasinger, is a behind-the-scenes success story in the field of enterprise technology. It is a company that mainly produces software for servers and cloud computing systems. We will not expand on its products, but know that almost every company uses them. Glasinger is a very veteran in the field, he was a senior at IBM before he was snatched away by EMC to come and run VMWare and turned it into a company whose market value today stands at about $ 57 billion. Not bad for a society that almost no one in the general public knows.
In fact, one of the main reasons Dell acquired EMC is to get its hands on VMWare. The company that was largely responsible for most of the profits of the EMC Group and also of Dell today. Glasinger is a visionary. A tough but well-known CEO who has to deal with the market and he is revered by his employees, and most importantly he is a technical man, an engineer, one who understands what technology production means and how to achieve the desired result. When Mike Dell merged EMC with his company, he encountered Glasinger who took care of the interests of the company he headed. He refused to merge VMWare into Dell and apparently rightly to the displeasure of Dell owner.
Glasinger arrives at Intel after suffering a long string of blows. On the one hand, he brings vision, vigor and especially rich experience, including at Intel itself. Intel, on the other hand, has been at a crossroads since Apple abandoned it and AMD managed to overtake it in a round in terms of public image. Also the areas on which a gamble such as Autotech with Mobilai, wearable computing or skimmers did not really take off. Only the data center and cloud computing market manages to generate good revenue and profits for it, which is exactly Glasinger’s area of expertise. Intel is currently facing two crises that Glasinger will have to resolve – the multiplicity of areas in which it is trying to be active and the strategic changes that are taking place in the global computer market on which Intel is relying in order not to drown.
Intel headquarters Photo: Bloomberg
His entry probably indicates that the company is going to make quite a few difficult organizational changes for it. It is not yet certain what these will be, but it will not be a big surprise if we see for example a complete split of production and development activities as the company itself stated in a rude hint a few months ago. Bob Swan did not make drastic changes, but Glasinger did. It will be able to make difficult or unpopular but necessary decisions and its success is of paramount importance to the return of Intel to its greatness.
In fact, Glasinger has always been at the top of Intel’s list of candidates. The company has been dating him for almost 10 years. His name first appeared after the retirement of Paul Otlini, but even then he refused. EMC knew how to maintain it well and appointed him CEO of VMWare. It is not clear how much the board tried this time to persuade him to agree, but given that he has already refused twice, this time he probably had good reason to agree.