Photographer: Lam Yik / Bloomberg
Photographer: Lam Yik / Bloomberg
Mobile apps company The AppLovin Corp. acquires Adjust, a Berlin – based startup company that makes tools to measure app performance.
The agreement puts Atjust valued at nearly $ 1 billion, according to someone familiar with the case, who asked not to be identified as the information is private. The transaction is subject to regulatory approval, according to a statement Wednesday that did not disclose the terms of the agreement.
AppLovin, which was last valued at $ 2 billion in 2018 according to PitchBook, has secretly filed to go public this year, the man said.
A representative for AppLovin declined to comment on the size of the contract. A representative for Adjust did not immediately respond to a request for comment.
AppLovin is a game publisher as well as a market place for other mobile apps. Supported by a private equity company KKR & Co., AppLovin has diversified from gaming through acquisition.
The company, which is based in Palo Alto, California, said in May that getting a game machine Tool Zone. The agreement valuing Machine Zone at about $ 500 million, a fraction of the $ 5 billion valued at four years earlier, Bloomberg reported at the time.
Since 2014, AppLovin has acquired or bet on six other companies, according to data compiled by Bloomberg.
AppLovin has 420 million daily active users and reaches more than 1.5 billion devices per month, the company website showing.
Adjust allows mobile app developers to monitor the performance of marketing campaigns. Its customers include Yelp Inc. and Foodpanda GmbH.
(Update with other terms in the seventh paragraph)