Apple’s Leading Longtime App Store Developer Relationship Retires

Photographer: David Paul Morris / Bloomberg

The Apple Inc. executive team released. who is in charge of App Store developer relations resigned and the position was taken over by a chief marketing officer, according to people familiar with the matter.

Ron Okamoto hired by Apple co-founder Steve Jobs in 2001 as vice president of developer relations after becoming an executive at Adobe Inc. At Apple, Okamoto helped oversee app review process and policies, deploy tools to build and sell apps, forums and technical developer support, WWDC annual conference, developer awards, and communications developers.

Okamoto ‘s status as a former employee was announced Friday in a a list of witnesses that Apple brought to court for its upcoming lawsuit against developer Fortnite Epic Games Inc. The witness list stated that investment by Okamoto can be used in the test and can test policies, business model, developer tools, and agreements between Apple and third-party developers.

Her position was filled by Susan Prescott, Apple’s renowned marketing executive who also oversees marketing for Apple’s own apps, services and enterprise campaigns. The App Store itself is run by Phil Schiller, the company’s vice president of marketing, and Matt Fischer, the company’s vice president.

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