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Apple Inc.’s plan. to enter the automotive industry “a very logical step” as the iPhone maker combines its expertise in software, batteries and design with huge resources, according to High Volkswagen AG officer Herbert Diess.
“Nevertheless, we are not afraid,” Diess said in an interview with Frankfurter Allgemeine Sonntagszeitung. The automotive sector is different from the tech industry, and Apple won’t be able to take over overnight. ”
Diess allayed concerns that Europe’s largest automaker could be reduced to a contract maker for tech companies. Money-rich U.S. and Asian technology giants are planning moves into the industry as cars turn into software-driven self-driving vehicles.
– With the help of Christoph Rauwald