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Smartphone users have switched to larger devices in recent years as they stream more video content away and surpass visually rich social media platforms like Facebook, Instagram, Tiktok and Snapchat.
Graphics: Global share of small smartphones is gradually declining –
JP Morgan analyst William Yang said in a note last week that weak demand for the smaller iPhone 12 and 12 mini could force Apple to suspend production of the mini in the second quarter.
“Product mix mixes with investors are expected to change and this should come as no negative surprise,” Yang said.
Apple was not immediately available for comment.
The company launched a smaller version of the iPhone 12 model last year, but demand for the smaller smartphones appears to be weaker, compared to the high-end iPhone 12 Pros and older iPhone 11s.
“This is in line with what we are seeing in the global market in general, where screens are below 6.0” now make up about 10% of all smartphones sold, ”said Kang.
Apple rolled out its iPhone 12 lineup several weeks later than usual last year, but an expanding number of models and the appearance of a new pent-up were ticking for updates, especially in China.
Last month, the Cupertino-California-based company reported $ 65.60 billion in quarterly revenue from their iPhones business, beating a record it had set three years ago. year.
Graphics: Apple’s iPhone business is racking in record sales – here
Reporting by Subrat Patnaik in Bengaluru; Edited by Sriraj Kalluvila