Looking back on another week of news and headlines from Cupertino, this week’s Apple Loop introduces an exciting new feature for the iPhone, Apple’s amazing iPhone 13 decision, the success of the iPhone 12 Pro , ambitious Mac plans, what ‘s ahead for the iPad Pro, Apple’ s expensive VR Plans, and the amazing owner of the first Mac Pro.
Apple Loop is here to remind you of a few of the many conversations that have taken place around Apple over the past seven days (and you can read my weekly dig of Android news here on Forbes).
Keeping your iPhone cool
With new power come new responsibilities, and for Apple ‘s upcoming iPhone which means dealing with the additional thermal demands that the forbidden lump will bring in capabilities provided by the new processor. Adrian Kingsley-Huges reports:
“But with vapor room cooling, which is already used by some high-end smartphone makers (the Huawei Mate 20 comes to mind), would allow the cooling system to be more efficient, which meaning the processor can be pushed faster and harder. cooling would have another effect on keeping the battery cooler, which should give it a longer life. “
More at ZD Net.
The iSpot Iphone 12 Pro hat can be seen inside the Galeria Krakowska shopping center in Krakow, Poland on … [+]
NurPhoto through Getty Images
What’s in a name?
With the superstition around ‘thirteen’, this shouldn’t be a big surprise that Apple would consider trying out the iPhone 13. Jon Prosser suggests that this is the year of the iPhone 12S this year. Stephen Warwick picks up the story and runs with it:
“Apple is reportedly designing a 2021 line similar to the iPhone 12, with four models of iPhone in three sizes. If these latest reports are correct, it looks like we can expect minor tweaks and updates’ It’s like years before, and ‘iPhone 13’ never was. ”
More at iMore.
Focusing on the iPhone 12 Pro
When you have one smash phone that you struggle to keep in stock, and another handset that is hard but does not meet targets, of course you are going to focus on the production line on the a former man. So it is with the iPhone 12 Pro and the iPhone 12 Mini. Ben Lovejoy reports:
“It is reported that Apple has converted two million units of Q1 production from the iPhone 12 mini to the iPhone 12 Pro, as the company struggles to keep up with the demand for the flagship models. Morgan Stanley investment note which saw PED30 confirm reports that sales of the iPhone 12 lineup were overall higher than expected, and those in particular have been disappointing. “
More at 9to5Mac.
From bottom to top
With Apple releasing the MacBook Air, MacBook Pro, and Mac Mini powered by Apple Silicon coming nicely, what comes next? Many expect a tweak to the high-end MacBook Pro, but could the ARM-based processor go all the way to the Mac Pro? Abhay Ram reports:
“Apple’s upcoming powerful chipsets for the Mac will also be power efficient compared to high-end Intel desktop-class chipsets. As a result, Apple Mac Pro will be able to create much less the compared to the usual large – size generation, the Apple Mac has predicted that the new Mac Pro could use a smaller design similar to the old Power Mac G4 Cube. ”
More at iLounge.
Turn the tables on the table
The iPad was once seen as a laptop killer. Even Apple said that, in the iPad Pro, your next computer wasn’t going to be a computer. That was before the advent of Apple Silicon and the beginning of Mac revival. What’s left for the iPad family in general and the iPad Pro in particular? Robin Harris looks at the options:
“Basically, the iPad Pros has no feature that goes against other more useful Apple products. Many of the features, such as cameras or storage capacity, are not as good as they are in the iPhone or M1 Macs.
“The only major difference is the Pencil insert. If you’re an artist, that’s probably all the justification you need to buy one. For the rest of us? Before the M1 Macs arrived, it was clear that the iPad Pro was the most powerful mobile device in Apple ‘s line. That attracted a lot of customers, myself included. Now it’s not. “
More at ZDNet.
Take a look around
The Apple Watch saw Apple enter a new wearable space with great success. Now, Tim Cook and his team are getting closer to the discussed Apple VR system. But it’s going to be a slow, subtlety rather than seismic moment. Mark Gurman reports:
“Apple Inc.’s first crack of a headset is designed to be a pricey, niche precursor to a more ambitious augmented reality product that will take more time to develop, according to people with experience in the case. The original device has gone against a number of development hurdles and hurdles and the company expects to sell, highlighting the challenge of bringing this advanced consumer technology to the masses. “
More at Bloomberg.
And finally …
The first new Mac Pro to come off the production line was not the first Mac Pro, there would be countless machines built by hand, a limited run to test the line, and here is a package of the running pieces on my desk. variables, but the symbolic nature of ‘first’ is always there. Ed Hardy reports on the amazing owner of the first 2019 Mac Pro:
“It’s good to be president. People just give you things, like the first 2019 Mac Pro gathered together in Austin, Texas …
“The former President posted a Financial Disclosure Report on Jan. 15, and David Enrich of The New York Times noted that Cook was among several CEOs to give gifts to Trump. In Apple’s case, it was the gift “Mac Pro Computer, the first to be created at Flex Factory in Austin, Texas.” Today is valued at $ 5,999, the cost of Apple’s basic workflow model . “
More at Cult of Mac.
Apple Loop will give you seven days of ambition every weekend here on Forbes. Don’t forget to follow me so you don’t miss any future broadcasts. Last week’s Apple Loop can be read here, or this week’s edition of Loop’s sister column, Android Circuit, is also available on Forbes.