The Samsung Tel Aviv Marathon has become a tradition in the field of Israeli sports. The 13th marathon in number will take place this year in a digital format adapted to the spirit of the period, under the slogan “We all run together and each and every one separately”. According to the following allotments: marathon (42.195 km), half marathon (21.1 km), 10 km race and 5 km race. The launch hours will take place from 6:30 a.m. on February 19th.
The press conference of the Samsung Tel Aviv Marathon 2021, opened with a photo greeting from the Mayor of Tel Aviv-Yafo, Ron Huldai: “If we needed proof that this city, Tel Aviv-Yafo, is a city without a break, then the marathon is the best testimony. Even in such a challenging year where the reality of our lives has completely changed we do not give up on the much-loved event, the marathon. The truth is We did not hesitate for a moment, if there is one thing that people insisted on during the corona months it is a healthy and fun sports routine. The promenade, parks and city boulevards provided a great platform for tens of thousands to stay healthy and sane. Tel Aviv-Yafo is one of the first cities in the world To the city that is the Start-up city of the Start-up nation. And for that you and all deserve all the respect. I wish all the runners who join us from Metula to Eilat, from Kiryat Tivon and Kiryat Ekron, from Be’er Sheva and Jerusalem, good luck! Healthy. “
Today (Tuesday, 2.2) was the launch event of the 13th Samsung Tel Aviv Marathon with the participation of Ofir Vagman – Marathon Director, Deputy Director of the Tel Aviv Municipality Sports Authority, Ronen Salem – Samsung Israel’s VP of Marketing, Uri Shefi – Runner For the first time in the marathon in 1981 and Ofer Sheetrit – chairman of the Kafaim company. The 2021 Marathon will be attended by more than 20,000 participants from 33 countries around the world. This year, there has been an increase in the percentage of women participating in the marathon. About 45% of all lectures this year are women, compared to 41% in 2020.
Ronen Salem, Samsung Israel’s VP of Marketing, said: “Samsung Israel is proud to lead for the eighth year the largest sports event in the country, and especially in this complex year. The existence of this year’s marathon, in its digital and innovative form, symbolizes more than anything else our victory as a society and community over the limitations of the period. This year all the marathon participants will run alone, but as together as possible, using an innovative app that will allow any runner and wanted to bring himself to the limit of his ability and win. I wish success and health to all participants. ”
Director of Ichilov Hospital, Professor Roni Gamzo, Who is also participating in the marathon this year, recorded a photo greeting that was presented at the press conference: “Hello everyone, I am looking forward to February 19. I am waiting for the moment when I can run again in a marathon event. Although it is not a Tel Aviv marathon as we know it, but it is a marathon For all intents and purposes.Running is the fun of us all.I call on anyone who loves running and anyone who can run a marathon or half marathon to run safely, especially in the current era.Everyone who loves running, come on February 19th and do what we love to do.We are in the process The first of a return to routine, more and more people are vaccinated, we know and understand more about the corona virus and most importantly, more want to live life as we know it. Let’s go forward, all together, carefully, safely and with full understanding and control of our actions. What matters is what “That we are signaling forward, back to routine, of running, of sports, of maintaining our lives and our health. Forward, Samsung Tel Aviv Marathon, February 19!”
The Samsung Tel Aviv Marathon will be accompanied by a large-scale campaign that excitingly illustrates the change and the way the marathon participants will run this year. In the marketing campaign that will go up in the coming days in the various media, Samsung encourages everyone to go out and run, and as a technological company that is breaking ground by placing the issue of wellness at the center. Samsung encourages runners to take part in the extraordinary and innovative experience through the app that allows not to feel alone but to run together with friends and family virtually.
For the first time, you can run the Samsung Tel Aviv Marathon from anywhere in the world. The marathon app was also adapted for English speakers so that each participant, from each country, will have the opportunity to download the app and run in his country of residence together and at the same time as the runners in Israel. Kits have been shipped to 33 countries around the world including: Netherlands, Sweden, India, UAE, USA, England, Chile, Poland, Germany, Ireland, Portugal, Mexico, France, Bulgaria, Russia, Turkey, Brazil and more.
As part of the marathon and in collaboration with the Ministry of Tourism and the director of Ir Olam and Tourism, a challenge will be held between the participants from around the world, under the title “Running in Tel Aviv – from anywhere in the world”. In the challenge each participant will send a photo or video, creative and original from their place of residence during the run. The winner is the one who sends the most original video or photo and wins a double flight ticket to Tel Aviv and entry into the race in 2022.
As every year, the city of Tel Aviv – Jaffa is decorating for the marathon, this year four gates were established in central locations around the city located in Ganei Yehoshua Park, Tel Aviv Port, Charles Clore Park and Rothschild Boulevard, corner of Habima Square, to celebrate the event. Registration for the marathon will close on February 13th.
