340 Korean technical companies will participate in 2021 CES

South Korea was the largest participating country after the United States at this year’s CES, with more than 300 tech companies ready to showcase their latest products and technologies.

The event organizer, Consumer Technology Association, said Sunday that as many as 340 South Korean companies will participate in 2021 CES, which starts Monday, making Korea the second largest country in Korea. is participating after the host country in which 567 companies participate.

A total of 1,951 companies are participating in the first all-digital CES, half the number from last year, due to the COVID-19 pandemic.

China used to be the second largest country after the US in the number of participating countries, but its presence has declined there due to the US-China trade dispute.

The Korean companies include tech giants like Samsung and LG, as well as smaller companies and startup companies.

One of the topics that Korea introduced this year is “home economy,” a newly coined term that combines home and economy after the COVID-19 revolution.

LG Electronics said on Sunday that it has unveiled its flagship display as, “Life is Forward – Do It Yourself @ Home,” to introduce home appliances and solutions that will make consumer life at home easier. and more convenient at the time of the pandemic.

The online presentation will run for five weeks.

Samsung also aims to improve everyday life with the main theme “Better normal for all. ”

Both Samsung and LG would also attract global attention as the two Korean tech titans plan to discuss new smartphones during the biggest tech event in the tech world.

While Samsung expects to unveil its flagship Galaxy S21 series on Thursday, LG is expected to take the packages off the world’s first rollable display smartphone during its CES press conference on Monday.

The refining company GS Caltex will join CES for the first time this year to introduce its vision for the future of the energy industry.

Among its efforts to transform from a petrochemical and refining company to the energy and transportation industry, GS Caltex plans to introduce a gas station in the future, called the “Energy + Hub” which combines pumps conventional gas, electric vehicle appliances and other utilities.

Auto parts maker Mando will also be its first partner this year.

The company will be showcasing its award-winning Steer-by-Wire, called sbW, which is a free-type advanced control system and its electrical signal replaces mechanical movements. .

Some 186 beginners will be able to attend the event through government support.

The Ministry of Commerce, Industry and Energy and the Ministry of SMEs and Startups will each run a digital demonstration to encourage small technical companies and start-ups from Monday to Thursday.

Le Òran Su-hyun ([email protected])