The battle between the high-tech companies for talent recruitment escalates when the “Elementor” company launches a campaign with Bino Gavso, “Doctor Shakshuka”. In the video, Gavso commented on a video of Master Chef judges, who starred this week in a video by Internet giant “Microsoft Israel Research and Development.” Watch the “Elementor” company campaign with Bino Gavso:
What is the connection between chefs and high-tech? (Photo: Snapper Productions SNAPPPER | ELEMENTOR)
“I realized that high-tech companies bring in chefs to convince the programmers to work for them – what is the connection between chefs and high-tech?”, Gavso says in the video. Immediately afterwards he added stingingly to Microsoft’s campaign: “What I say to Marjag, to Kanfag, it should not convince you,” while showing that the words, which to most of us sound like a foreign language, are written on his hand like a shlif on test.
The Israeli “Elementor” emphasized in the campaign the benefits for programmers who will join it. They wanted to convey that high-tech work affects the ability to plan and design the leading platform for open source web creators and influence millions of programmers, companies and organizations around the world. The company currently employs 260 people and is in the process of recruiting an additional 145 employees.
Dr. Shakshuka in “Elementor” campaign (Photo: Snapper Productions Snappper | Elementor)Elementor was founded by Yoni Luxenberg and Ariel Klickstein, web creators who encountered many difficulties in setting up websites for their customers and decided to build tools themselves that would make the process easy and efficient. The platform they set up is currently used by millions of users in more than 160 countries who set up and run websites for companies and organizations.
Ariel Clickstein, Chief Technology Officer, said: “We decided to give a humorous answer to the great Microsoft, which showcases the benefits of working in a young and growing company that combines a variety of open source technologies with complex challenges in the worlds of Big Data, DevOps, Cloud, Architecture and Front-end. Influence from the very first stage on a product that eventually reaches millions of websites. “