After the scathing criticism that HOT swept over the commercial starring Gal Gadot In the corona atmosphere, which is hurting the restaurant world, which led them to re-edit the commercial and in short, now competitor yes is on the gallows. The new Yes + commercial starring Noa Kirel Manages to provoke great anger on social media.
In Yes’ new invested commercial, the successful Israeli singer, Noa Kirl, walks the streets of Italy and popular sites in the boot country, singing the mythological song “Ballad for a policeman”, with new words saying that Lees has it all, all the good series Fauda and they in Italy do not.
But at the end of the commercial, Kiral adds the addition that she really doesn’t understand: “Because we have Yes Plus and vaccines.” As is well known, Italy was one of the first countries to be severely affected by the Corona plague. Italy’s severe disaster has led to nearly one hundred thousand deaths since the outbreak of the plague. The addition of the vaccines to the end of the advertisement rightly angered the surfers who reacted harshly to the insensitive things.
A complaint was also filed with the Second Authority against Yes. Among the prominent reactions on social media: “The word ‘and vaccines’, at the end of the ad – how did it go through the first copywriters’ meeting? Did it make anyone funny? Do you understand that this is human life? An advertisement not worthy of broadcast” or “from a veteran customer This”. Another wrote: “Why do you think the disaster of Italy, and the Corona crisis in general, is a subject to be laughed at ?! A shocking advertisement.”
Noa Kirl (Photo: Eyal Nevo)Or another who wrote: “Just bad taste! Really sticking a finger in the eyes of those who can not get vaccinated and especially in Italy which knew many losses. Shameful.” Another response: “The commercial is shocking how you allow yourself to laugh at the subject of vaccines so much suffering and death. Just a shame” and more.
From yes delivered: “The aim of the campaign is to promote the excellent content of + yes, which the people of Israel enjoy in closures and routines, and to celebrate Israeli culture with an exciting tribute to the super-temporary classic ‘Ballad for a policeman’ and has no intention of expressing any position.”
Noa Kirl in the previous commercial for YES + (Photo: Eyal Nevo)