The holiday known for heart-shaped candy boxes, chocolates and flowers may make more sense … [+]
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On Targets
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Gifts range from a foil-covered chocolate rose for $ 1, a heart-shaped face mask for $ 3.99, heart-shaped pajamas for girls for $ 7.99, and heart-shaped chocolate in all prices and sizes – bringing her -in a heart-shaped box of milk bones and dog contracts for the puppy.
Even Essie guru polish jumped into Valentine’s action with a collection featuring six minis, $ 8.99, with shapes like “Cupid’s Beau” and “Love is in the Air.”
Kohl’s offers a similar all-inclusive marketing approach, where the retailer advertises “amazing gifts for every occasion,” involving friends, the helpers in your life and gifts just for you.
On this Valentine’s Day, during the pandemic, sellers embrace the good message of the holiday, marketing it not only to couples, but to everyone you send value in your life.
“This year, there are no limits to love,” says Monika Kochlar, CEO and co-founder of SmartGift, a donation platform that delivers a meaningful gift gift via text or email. “It’s wider – your secretary, your boyfriend, your colleague, your pet.”
“People are looking for ways to make their holiday special this year while staying at home,” he said. … [+]
1-800-Flowers.com
At 1-800-Flowers.com, the flower delivery service expects to deliver about 22 million gases, including 14 million roses for the holidays – up from the 18 million gases delivered on Valentine’s Day last year.
“We expect strong consumer demand as customers look for ways to connect and celebrate with loved ones – whether at home, remotely or virtually,” says Chris McCann. , CEO 1-800-Flowers.com, Inc.
According to a study by the National Retail Federation and Prosper Insights & Analytics, more than half of U.S. adults will participate in the holidays this year, costing a total of $ 21.8 billion.
Of the $ 21.8 billion, the largest lump sum, or $ 11.7 billion, will be spent on the other spouse, followed by $ 3.6 billion on other family members, $ 1.6 billion on friends, $ 1.4 billion on loved ones. class and child teachers, $ 1.3 billion on pets and $ 1.1 billion on cooks.
The study expects consumers to spend an average of $ 165 on Valentine’s Day gifts and celebrations, $ 32 less than they were on a budget last year. However, this year marks the second highest Valentine’s Day in terms of expected spending, according to the NRF.
And with the pandemic, nearly three in four, or 73%, say holiday celebrations are important this year, the study reveals.
In terms of gifts, the high-performance projected sales segments this year include candy at 54%, greeting cards at 44%, flowers at 36%, clothing at 20%, jewelry at 18% and cards gift at 21%.
The most impressive change in gift giving speaks to the widespread culture at home, with a 10% drop in consumers spending on “evening outings,” ranging from 34 % last year to 24% this year.
Based on Mother’s Day, the first holiday celebrated during quarantine, Kochlar expects Valentine’s Day revenues to exceed those projections. Her company saw a 667% year-over-year increase over Mother’s Day gifts.
“We think an increase in gifts could happen on this Valentine’s Day,” Kochlar says. “Traditionally reserved holidays for close couples and family will extend to wider circles of friends whose physical presence we have lost through these locked locks.”
At 1-800-Flowers.com, McCann expects year-over-year double-digit growth this holiday season.
“Over the past year, consumers have recognized the need to connect with loved ones,” McCann says. “There is a strong consumer sentiment, we believe this will have a lasting effect on this pandemic.”