Another trade with The Weeknd fell ahead of its expected performance during the LV Halftime Pepsi Super Bowl Show.
And this second 30-second ad, called The Walk, begins where the first one ended: at Raymond James Stadium in Tampa, Florida, where the Tampa Bay Buccaneers and Kansas City Chiefs will be going against Super Sunday at the weekend.
The hit player Starboy has promised to deliver a ‘cinematic experience’ when he enters the list of famous artists who have hit the Super Bowl Halftime Show stage.
The hype: Second commercial lowers LV Halftime Show Super Bowl Week show to come on Tuesday, February 2nd
The new teaser begins with The Weeknd (born Abel Makkonen Tesfaye) walking steeply on the dark corridors leading to the football field as some of his personal careers light up around him.
Just seconds into the ad, the musician’s long-time friend and creative director, La Mar Taylor, begins to deliver an interesting message that almost everyone can connect with as well.
‘Our stories are like life in the making,’ Taylor begins in a deep tone.
‘We give to the world and the world will bring it back. What we create changes us. All new chapter achievements. Every new beginning level. ‘
The Tour: The new teaser begins with The Weeknd (born Abel Makkonen Tesfaye) walking steeply on the dark corridors leading to the football pitch
Memory trail: The musician is enthralled by a video of his career events shining around him
Exciting: Just seconds into the ad, the musician’s long-time friend and creative director, La Mar Taylor, begins to deliver an uplifting message
As they deliver the final words of the message, The Weeknd can be seen walking towards the light at the end of the tunnel – the entrance to the field at Raymond James Stadium.
To mark the first scene, musician Belong To The World posted the trade on his Instagram page.
‘we’re so close … #SuperBowlWeeknd (shout out @lamarctaylor for the deep voice statement),’ he wrote in the caption.
‘The message: Our stories are like life in the making,’ Taylor begins in a deep tone
Taking stock: At one point the Starboy stops watching the clips of his career
Words of wisdom: ‘We give to the world and the world brings it back. What we create changes on us, ‘the report continues as old videos of The Weeknd go around
The first teaser, first seen on January 8, began with a series of people singing along to The Weeknd’s acclaimed song, Blinding Lights.
He eventually comes down with a security guard just outside Raymond James Stadium singing and dancing to the tune as The Weeknd pulls up in a classic convertible car.
After taking a double grip, and the artist sprays a big smile from behind the wheel, the guard sends him into the stadium.
The advertisement ends with the question: ‘Are you ready? ‘
Conclusion: The statement ends with: ‘All the accomplishments of a new chapter. Every new beginning level ‘
Let the games begin: At the end of the advert, the Weeknd can be seen walking towards the light at the end of the tunnel – the entrance to the field at Raymond James Stadium
The list of legendary actors who have also been on stage in previous years includes Michael Jackson, Diana Ross, Paul McCartney, U2, The Rolling Stones, Beyonce, Madonna, Tom Petty & The Heartbreakers, Justin Timberlake , Lady Gaga, Kay Perry, Bruno Mars and Shania Twain, among others.
Weeknd ‘s biggest upcoming album, titled The Highlights, drops on February 5, two days before the Super Bowl. The 18-track collection includes several of his greatest songs such as Can’t Feel My Face, Starboy and Blinding Lights.
The big game will start on CBS at 3:30 pm PT / 6:30 pm ET, meaning half-time should be around 5pm PT / 8pm ET.
Fan teaser: The 30-year-old Canadian native shared the ad while mocking the Halftime Show on his social media platforms, including Instagram