This morning, IDA Insurance Company launched the brand: ‘9’, the next generation of insurance in Israel. ‘9’ will replace the well-known brand, Nine Million, and it will be digital in nature.
‘9’ will focus on the basic insurance products: car, apartment and travel abroad, and will be launched in the first phase in the world of car insurance.
The new brand brings with it a new and unique sales method in the insurance market, in which the customer buys the insurance himself digitally, from start to finish, without the intervention of a representative or agent. The purchase is made online on the ‘9 ‘website, in a friendly and intuitive interface.
All the customer needs to do is enter the details that the system asks of him, and at the end of the short process he will be offered a final, cheap, and customized price. There is no need or possibility to bargain, and of course as usual in the company, there is no brokerage fee. The brand’s customers will be accompanied by a dedicated support center, by phone and WhatsApp, as much as they need. This is a focus that does not deal with prices, and the bargaining element will not exist.
IDI emphasized today that in order to encourage the customer to purchase online and avoid the need for bargaining, the insurance prices at ‘9 ‘will be extremely low, thanks to an innovative pricing concept and a personal discount model.
The existing 9 million customers will continue to enjoy all the services as usual and also enjoy additional services under the new brand.
Kobi Haber, CEO of IDI Insurance: “We are proud to launch ‘9’, the next generation of insurance in Israel, a digital brand based on data and an educational and innovative pricing concept that adapts the price to the customer personally.”
Merav Clipper Peretz, VP of Marketing at IDI Insurance: “Just as we brought direct insurance to Israel, which encouraged the insured to save on commission payments to agents, so we bring insurance that the customer buys himself, cheaply, without wasting time and without the need for bargaining. ”