The Israeli company Plarium, which develops mobile and computer games with more than 380 million users worldwide, announced today a partnership with the leading eSports club NAVI. The partnership agreement between the two includes sponsorship of the club and cooperation around the developer’s popular game – RAID: Shadow Legends.
Since the game’s launch, RAID has garnered more than 56 million downloads and counts over one million active users daily across all platforms. The game will be presented as the main sponsor of the NAVI Club uniform in all competitions throughout the year, and at the same time the club will promote the game through campaigns and marketing, advertising and branding activities. In addition, the Palarium will assist in bringing more and more players to NAVI activities in order to strengthen the competitive nature of the club.
In addition, there will be collaborations between the two throughout the year, including challenges for the community and the players, as well as content that describes what is happening behind the scenes of RAID and NAVI. Palarium is the company that also sponsored the Israeli gaming team in 2019, on behalf of the Competitive Gaming Association.
NAVI is ready to RAID: Shadow Legends by @Plarium. Legendary partnership starts with proud jersey sponsorship. Which @RaidRPG champion fits the best to our champions? Tell us in the comments below. Read more: https://t.co/Voar1dKImx pic.twitter.com/kBl0UURtXL
– NAVI (@natusvincere) January 19, 2021
Plarium is proud to announce that we are official sponsors for the @natusvincere club 2021! https: //t.co/3Mdbng3zA0 pic.twitter.com/z0lpVK8g6h
– Plarium Games (@plarium) January 19, 2021
“We are pleased to partner with one of the most respected eSports clubs in the world and continue to expand our growing player base of RAID,” he said. Noam Sagi“Both NAVI and RAID have enthusiastic and loyal fans, and we look forward to taking full advantage of our collaboration together to inspire excitement for our communities around the world.”
“I am pleased to announce our partnership with Palarium,” he adds Alexander Nervo-Pavlenko, Vice President at NAVI. “Over the past few years we have collaborated with so many well-known personalities – both eSports and in the global media space. NAVI’s partnership with the RAID: Shadow Legends brand ensures opportunities in both marketing and unique content activities. In the first quarter of 2021 we will share more exciting details about our game plans. I’m sure it’s going to be a great year for both of our brands: together we’ve amazed and delighted our fans. “
The game RAID: Shadow Legends is available to users around the world in a variety of languages, and Raid can be downloaded on mobile devices through the Google or Apple app store, or to the PC through the game’s official website.
