Football stars are in danger of losing out on for-profit sponsorship deals after a series of damaging Covid breaches by brands’ reluctance to associate with players
- There is a risk that football players will lose access to lucrative sponsorship deals amid apprehensions
- Profitable trading partnerships with players have become a commonplace
- It is understood that brands are currently reluctant to associate with stars
There is a risk that football players will miss out on lucrative sponsorship deals amid a grab from brands to connect with players after a series of devastating Covid breaches.
Highly profitable trading partnerships with footballers have become commonplace in recent years due to the popularity of the Premier League.
But Sportsmail understands that there is currently a reluctance of brands to associate with football players due to the growing number of players embracing Covid-19 rules.
Three Spurs stars and a West Ham player (noted above) broke rules to party despite Covid-19 restrictions in place over the Christmas period
Crystal Palace captain Luka Milivojevic (left) celebrates at a New Year’s Eve party with Aleksandar Mitrovic at Fulham (right)
Pep Guardiola decides to support Benjamin Mendy after breaking Covid’s rules angers fans
Seven Premier League players were open to disregarding Government restrictions at Christmas last weekend, including many more over the last year, news that which has led to a wild public backdrop.
These public embarrassments have not been heightened by logos, which are now concerned about the dangers to football players as a result of the bad outlook.
A source said: ‘There have been very few cases but the football players are polluted with the same brush.
‘When you’re looking for a brand ambassador, the last thing you want is for that person to be seen as someone who puts people’s health at risk.’
Industry sources have reported that the coronavirus revolution was triggered by a financial crisis that severely impacted middle-level sponsorship contracts.
While the most prominent players will always attract cash-spinning commercial contracts, it is said that there is a noticeable decline in brand opportunities for most football players as companies cut their clothes accordingly.
And public dissatisfaction with the behavior of some players has created another level of concern from companies.
The actions of players have generated widespread criticism, even causing the Professional Football Association – the players’ union – to remind football players of their responsibilities. On Wednesday players were told in a memo that ‘compliance with national restrictions sets the right example for millions of fans’.