ViacomCBS stock price estimate
Seventeen analysts who have been offering a stock rating for ViacomCBS in the past three months are predicting the 12-month average price of $ 44.64 with a high forecast of $ 60.00 and low forecast of $ 29.00.
The average price target represents a -31.95% decrease from the last price of $ 65.60. Of those 17 analysts, four rated “Buy”, seven rated “Hold” and six rated “Sell,” according to Tipranks.
Morgan Stanley raised the base target price of $ 55 with a high of $ 80 under the bull position and $ 40 under the worst case scenario. The company gave the mass media company’s stock an “equal weight” rating.
“Now firmly entrenched in its banner, ViacomCBS must implement its growth strategy while managing its legacy assets. The package of content is unique and wide-ranging along with the global growth in the flow of tails, as it enters a crowded place with rising capital intensity, ”said Benjamin Swinburne, equality analyst at Morgan Stanley.
Several other analysts have also updated their stock view. The price target at ViacomCBS was driven by equity research analysts at BMO Capital Markets to $ 60 from $ 27. The company currently has a “market performance” rating on the stock. Moffett Nathanson increased their price target to $ 50 from $ 26. Zacks Research set a $ 31 price target on the stock. KeyCorp started and released “underweight” and $ 30.
Examiner comments
“We believe that ViacomCBS can use the larger scale to secure continuous distribution and to avoid large price resets or lost circulation. However, even in the context of healthier than expected distribution revenues, the advertising of traditional TV advertising and the need for investment could push margins. We see an important opportunity for the CBS broadcast network to drive upside down from distribution revenue, as it remains an underfunded asset in the media ecosystem, ”he said. Swinburne by Morgan Stanley.
“Digital advertising through Pluto and AMS may be the answer to driving healthy growth but visibility is low. We continue to see Paramount as a scarce, valuable asset that can generate significant strategic interest. ”
Up and down hazards
Risks to upside: 1) favorable upgrades or sub-transactions supporting accelerated rebound growth, 2) improved ranking, 3) healthy DTC underperformance, 4) improved film profitability – characterized by Morgan Stanley.
Threats to Downside: 1) unfavorable upgrades or dropped vehicle weights associated with rev growth, 2) macro movements or soft ranking trends stress on ad growth, 3) DTC undercurrent breakdown, 4) extended time frame for film acquisition back.
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