Universal Music Africa and Motown Gospel sign superstar South African music group Joyous Celebration

Universal Music of Africa [9 articles]”href =” https://www.musicbusinessworldwide.com/companies/universal-music-group/universal-music-africa/ “> Universal Music Africa (UMA), a division of Universal Music Group [2,190 articles]”href =” https://www.musicbusinessworldwide.com/companies/universal-music-group/ “> Universal Music Group (UMG), has signed up to South Africa’s evangelical music group MTN Joyous Celebration .

Supported by the US-based Motown Gospel label, which produces the group’s music in the US and Canada, this signing will come as the award-winning ensemble prepares to release their 25th album on time. this Easter.

MTN Joyous Celebration was founded in 1996 by Lindelani Mkhize, Jabu Hlongwane and Mthunzi Namba.

The group has enjoyed multiplatinum sales of their CDs and DVDs and has won several awards at major South African music awards including the US Music Awards (SAMA), Awards MetroFM Music and Crown Gospel Music Awards.

They have also collected millions of views on YouTube [1,106 articles]”href =” https://www.musicbusinessworldwide.com/companies/youtube/ “> YouTube with over 460,000 people.

Motown Gospel artist roster has included the likes of Tasha Cobbs Leonard, Smokie Norful, Tye Tribbett, Brian Courtney Wilson, Kierra Sheard, The Clark Sisters and more.

“MTN Joyous Celebration has been a huge success over the last 25 years, hosting and inspiring South Africans, Africans and the world by embracing the gospel and inspiring music. ”

Sipho Dlamini, Universal Music Group

Sipho Dlamini, President, Universal Music Group, South Africa & Sub-Saharan Africa, said: “MTN Joyous Celebration has been a huge success over the last 25 years, hosting and inspiring South Africans, Africans and the world by embracing gospel and inspirational music.

“This was an exciting opportunity to be involved in the next phase of their incredible journey, as they continue to grow, inspire, spread culture and marriage and reach new audiences around the world. .

He said: “We welcome Joyous to UMG and look forward to working together across a number of platforms to help open up exciting new opportunities.

“At UMG, we are also involved in the production of live events, artist preservation and touring, brand development and content creation across a number of different formats including film, TV and online, and so we can combine what we do with what Joyous is really good at, it’s a real collaboration. ”

“We are delighted to support our Universal Music Africa family as it introduces the Joyous Celebration brand to a global audience. ”

EJ Gaines and Monica Coates, Motown Gospel

EJ Gaines and Monica Coates, Associate Directors, Motown Gospel, said: “Joyous Celebration has a 25-year reputation for musical excellence.

“We are delighted to support our Universal Music Africa family as it introduces the Joyous Celebration brand to a global audience. ”

“We’re regenerating, we have new energy and we’re turning things around to get to the next amazing level. ”

Lindelani Mkhize

Mkhize said: “After all the experience of the last 25 years and the changes in the world and new dynamics in the industry, we are delighted to be on this new path with a new purpose.

“We’re regenerating, we have new energy and we’re turning things around to get to the next amazing level. ”

“We are delighted to be partnering with Universal Music on this trip as we celebrate 25 years. Things have gone wrong but we are here. ”

Jabu Hlongwane

Jabu Hlongwane said: “We are delighted to be partnering with Universal Music on this 25th anniversary tour. Things have gone wrong but we are here.

“This milestone is special to us, 25 years is not a short time. We are particularly pleased that this partnership is an opening for us to new areas, new things, new perspectives, we needed to change.

“We also want to tell people that the 25th installment of Joyous Celebration is being cooked, and they should be expecting soon. We are about to be ready before Easter. ”Music industry all over the world

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