- Some brands that have worked with YouTube star David Dobrik are cutting links.
- Brands like EA, Dollar Shave Club, and Hello Fresh confirmed that they no longer worked with Dobrik.
- These confirmations come after a recent review of a former member of Dobrik’s YouTube Vlog Team.
- See more stories on the Insider business page.
Some brands are cutting ties with YouTube star David Dobrik after an Insider review of a former member of his Vlog Squad creation group.
Brands such as Dollar Shave Club, DoorDash, EA Sports, and Hello Fresh said they no longer worked with Dobrik.
These decisions made by some of the leading brands in influencer marketing come after a woman who appeared on Dobrik’s YouTube channel said she was raped by a Vlog Squad member in 2018 on the night they made a film about group sex.
In a study published by Insider on Tuesday, the woman said she was given alcohol by Vlog Squad members and drank alcohol to the point that she was expelled. Then, she said, she was involved in group sex with Dominykas Zeglaitis (known online as Durte Dom) that she could not consent to. Dobrik, she said, filmed herself and her friends all night for a YouTube video.
Dobrik released an apology video on Tuesday after Insider published his study, in which he said approval was “super, super important” to him.
Insider contacted 33 brands that had recently worked with Dobrik about the status of the partnerships with him and their plans for the future. (This was not an exhaustive list of the brands Dobrik has worked with during his influential career.)
These six logos confirmed to Insider that they no longer worked with Dobrik:
- Hello Fresh: “We can confirm that we are no longer working with David Dobrik or any member of the Vlog Squad and have no plans to work with them again in the future.”
- EA Sports: “We are aware of the allegations against David Dobrik. We have not been working with David since April 2020 and can confirm that we are not working with him at the moment and have no plans in the future. We expect any well – known influencer or talent we work with to behave in a manner consistent with EA ‘s values and policies. “
- Club Shave Dollar: “The actions and comments made by David Dobrik as well as some members of his team are very bad and do not align with DSC values. Sexual assault and hate language of any kind are inappropriate. any environment. We have made the decision to end it. our friendship and cancel all planned actions. “
- DorasDash: “DoorDash strongly criticizes the behavior of Vlog Squad members, and we have ended our funding for David Dobrik ‘s’ Views’ podcast. It represents the communities we are trying to create. That has made an impact. “
- General Mills: “We are not working with him at the moment and we will not be contacting him in the future.”
- Audible: “We are not currently working with David Dobrik or the Vlog Squad.”
Brand partnerships have become a major source of revenue for many creators and the loss of contracts could have a strong impact on Dobrik’s overall influential business.
Forbes estimated that Dobrik’s impact industry earned $ 15.5 million from June 2019 to June 2020 (based on pretax figures).
Some other brands contacted by Insider said they were reviewing their relationship with him or refusing to comment.
SeatGeek’s ticket sales service, known for its viral partnership with Dobrik, said it was “reviewing the insider as we want to proceed.”
A spokesman for Nickelodeon said the network had “no mention” of its relationship with Dobrik. Dobrik was a judge on Nickelodeon’s show “America’s Most Musical Family,” hosted “The Stars of SpongeBob Fan Favorites Special,” and guest starred on “#KidsTogether: Nickelodeon Town Hall” and “Unfiltered.” He has also presented awards at the Nickelodeon Kids Choice Awards as of March 2021, and has won two Kids Choice Awards.
Facebook Messenger, which had previously hired Dobrik to promote its app, said: “We have no official statement to share at this time.”
Some other brands that have worked with Dobrik have not responded to requests for feedback from Insider. They include Chipotle, Current, Fanjoy, Bumble, MSCHF, Honey, and G Fuel.
YouTube, where Dobrik has more than 18 million followers, also did not respond to Insider’s request for comment.
In addition to Dobrik’s influential career, he is also an accountant of the Dispo photo-sharing app, which has been in the pipeline since its launch in February. The app was valued at $ 200 million by investors, Axios reported in February. Dispos investors include Reddit cofounder Alexis Ohanian, his fundraiser Seven Seven, and Spark Capital.
Ohanian, Spark Capital, and a representative for Dispo did not respond to requests for comment from Insider.