Live statistics at the heart of a new partnership to engage Malaysian football fans
The Malaysian Football League, the national governing body of the largest tournaments involving the Liga Super, Piala FA and Piala Malaysia, has created a new live data and integrity partnership with Genius Sports Group (GSG “no” Genius “).
As the trusted data and technology partner to leagues and federations across Asian football, GSG powers the MFL’s first live data collection and distribution platform. Live match statistics will give Malaysian football fans new levels of insight across the MFL’s automated social media publisher service, live widgets and other media platforms.
Over all CIMB Liga Super matches and Piala Malaysia sleds, GSG has agreed that their certified statisticians will work with LiveStats Football to capture advanced team and player stats including shooting spots , help and detailed explanation cards.
The MFL has also launched a completely new integrity program to protect their competitors from the dangers of match-fixing and betting-related corruption. The GSG Bet Monitoring System, personal workshops and a dedicated Integrity Monitoring Service will provide the MFL with some of the leading tools in world sports to identify, prevent and combat threats to the transparency and fairness of their games.
MFL Chief Executive Dato ‘Ab Ghani Hassan said: “We are thrilled to be working with Genius Sports, a sports data and technology company that provides live data across broadcast, social media, and mobile Football. Malaysia to be launched soon. application.
“When live data is readily available in digital formats, it enhances fans’ experience as well as their knowledge of the games and competitions while playing. This will expand the dimensions of the competitions, the players and the teams. “
Mohamed Feizel, Senior Manager of Commercial Partnerships for Asia, at Genius Sports, said: “Live data and statistics are a key part of today’s fan experience, especially with most of the world’s footballers. world still played behind closed doors.In partnership with the MFL, we aim to provide their fans with engaging updates before, during and after every game while they play. provide a platform to expand their global audience. “
The Malaysian Football League (MFL) was created with the aim of privatizing the Malaysian professional football leagues. Formerly known as Football Liability Partnership Limited (FMLLP). MFL operates and manages six organizations which include Liga Super, Liga Premier, Piala FA, Piala Malaysia, Challenge Cup and the Piala Sumbangsih.
With the prospect of making football proud of the country once again, MFL’s efforts to transform Malaysian football are based on four main pillars; competitive matches in all competitions, advanced commercial growth, strong stakeholder partnerships and growing professionalism as well as integrity in team and league management.
About Genius Sports Group
Genius Sports Group is the official data, technology and commercial partner that powers the global ecosystem linking sports, betting and media. We are a global leader in digital sports content, technology and integrity services. Our technology is used in over 150 countries around the world, empowering sports to capture, manage and distribute their live data and video, leading the format digital transformation and increasing their relationships with fans.
We are a trusted partner of over 500 sports organizations worldwide, including many of the world’s major leagues and alliances such as the NBA, Premier League, AFA, FIBA, NCAA, NASCAR and PGA TOUR.
Genius Sports Group is uniquely positioned in advanced technology, scale and global reach to support our partners. We are more than just a technology company, we build long-term relationships with sports at all levels, helping them control and increase the value of their content while at the same time promoting provide technical knowledge and round-the-clock support.
See the source version on businesswire.com: https://www.businesswire.com/news/home/20210223006265/en/
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