Press release
Ivry, February 23, 2021
Fnac Darty is in partnership with Sofinco1
to encourage and expand access to Darty Max
Fnac Darty and Sofinco have signed a distribution agreement to release Darty Max, the membership-based home support service that Fnac Darty launched at the end of 2019. With 200,000 subscribers, Darty Max is a repair service unique, innovative Fnac Darty intends to promote more widely across new distribution channels.
To develop and expand Darty Max, bringing it to a wider customer base, Fnac Darty draws on the experience provided by Sofinco to promote the service among customers. The companies also plan to launch a joint offer of exclusive access to sustainable products and services by offering credit – even free credit – on “sustainable choice” products.
Enrique Martinez, Chief Executive of Fnac Darty, said: “As a committed retailer and pioneer in extending product life, Fnac Darty is accelerating the rollout of services designed with this goal in mind – something Darty Max has represented. This collaboration with Sofinco – com Fnac Darty – a traditional partner – allows us to go further in creating a collective offer for sustainable products and services, combining our membership management experience with customer care excellence and service normalization, which will benefit customers and product sustainability. “
“By adding its expertise to Fnac Darty’s service, Sofinco will improve access to sustainable equipment for as many customers as possible with the Darty Max distribution and offer a new, more favorable credit for the most sustainable products. as part of our company-wide project ‘Sofinco for Good,’ which promises shared progress, “ said Stéphane Priami, CEO of CA Consumer Finance Group.
Media contacts
Fnac Darty: Audrey Bouchard +33 (0) 6 17 25 03 77 – [email protected]
Leo Le Bourhis +33 (0) 6 75 06 43 81 – [email protected]
Crédit Agricole Consumer Finance: +33 (0) 1 87 38 11 81 – [email protected]
1 Sofinco is a trademark of Crédit Agricole Consumer Finance, a consumer credit subsidiary of Crédit Agricole SA
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2021-02-23 – CP Partenariat Fnac Darty et CA CF Final_eng