- TikTokers fight YouTubers in a “Battle of the Platforms” boxing event.
- A fight between Austin McBroom and Bryce Hall is being marketed as the main event of the program.
- YouTube creators, like KSI and the Paul brothers, promoted a hit-to-box impact line.
- Visit the Insider homepage for more stories.
In the next evolution of social media star boxing promotion, a group of TikTokers are ready to take on YouTubers in what is being advertised as the “Battle of the Platforms.”
YouTuber Austin McBroom and TikTok star Bryce Hall are at the helm of a June 5 boxing event, in which several YouTube and TikTok stars will go head-to-head in the ring.
Presented as a YouTube vs TikTok event, “Social Gloves: Battle of the Platforms” will also feature performances from musicians, who have not yet been announced. The programming will stream as a pay-per-view event on LiveXLive, a streaming platform that makes and distributes the fight.
McBroom, 28, is a family vlogger and co-founder of the ACE Family channel, which has been controversial in the past, including profiteering that they have found compelling content for ideas and a shared cookie that showed Austin yelling at his wife Catherine.
Hall, which first discovered its online base on platforms like Musical.ly and YouTube, became one of TikTok’s biggest stars. The 21-year-old now has more than 19.5 million followers and has also been in controversy over much of his career.
The pair had been sparring on social media in the days before the fight was announced, and Dexerto reported that McBroom had been pressuring Hall to agree to a fight since December 2020. Now, that fight has turned into a full-blown event. introducing games by DDG, Deji, FaZe Jarvis, Michael Le, Nate Wyatt, Fox Tanner, and Vinnie Hacker.
Although the competition is marketed as “Battle of the Platforms,” it does not appear to involve TikTok or YouTube directly. Insider has reached out to the platforms for confirmation, but they haven’t heard back at the time of this story.
According to a press release for the event, more details including ticket and pay-per-view information will be announced in the coming weeks. Since it was announced that LiveXLive, Hall, and McBroom have posted on social media, it also appears that there are two open slots in the roster. Both are listed as “pick you” options to fight against Tayler Holder (representing TikTok) and Danny Duncan (representing YouTube), respectively, and it is not yet clear how they will be selected.
As USA Today reported, the YouTube boxing movement began in earnest when KSI YouTubers (real name Olajide Olayinka Williams) and Joe Weller fought in London in February 2018. Since then, another social media star – Jake and Logan Paul in particular – hopped into the ring as well.
Jake Paul seems to be handling the sport at least somewhat badly, tells Insider fighting sports journalist Alan Dawson ahead of his November 2020 fight with NBA dunk champion Nate Robinson to he sees a “great future” for himself in sport.